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Want to Make an Emotional Connection to your Members? Speak to their Inner Superhero.
SBI
AUGUST 9, 2021
Back in 2017, superhero movies made more than $4 billion at the box office. Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. In other words, people really, really like their superheroes. We see Superman on the screen, and we want to be him. What do we mean?
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