2002 Blog Marketing 
Membership Marketing
JANUARY 19, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.
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Aaron Wolowiec
MARCH 11, 2014
This figure is the lowest since the bureau started the survey in 2002. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.
Idea Architects
JUNE 13, 2012
community that people value and that our organizations market. Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Search This Blog. Subscribe to this blog. Jeffrey Cufaude. Jul 2012 (11).
Idea Architects
JULY 23, 2012
need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).
Associations Now
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.
Association Adviser
JULY 15, 2014
Blogs and websites. For example, if you expect to get rampant participation from readers of your blog, you’d better be prepared to respond and carry on a two-way dialogue when someone actually posts a relevant comment. Do you author a blog or newsletter? Dana Plotke leads the marketing efforts for Naylor, LLC.
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