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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Ensure or gain leadership buy-in. After: Display the map.

Review 149
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Steve Jobs and the Focus of the CEO

Jamie Notter

Leadership insight.right when you need it. in Leadership. The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.”

Revenue 70
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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.

Revenue 40
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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. For the first five years I was a co-founder and partner (with Karyn Nishumura Sneath ) of a leadership development practice called like minded people. July 29, New Orleans, NYIB Leadership Pre-Conference.

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The (Questionable) Value of Being the Authority

Jamie Notter

Leadership insight.right when you need it. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Leadership. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4).

Library 70
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Association Hunger Games: Victory or Defeat?

Association Adviser

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60 percent of their strategy’s potential value because of defects and breakdowns in planning and execution.”. The resulting gap represents lost opportunities and revenue. So, how does this translate to your organization? Who needs to do it?

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Where TED Talks do so in a video format, ChangeThis does so by releasing attractively-designed manifestos on topics related to leadership and life. How Secure is Your Professional Development Revenue Stream?