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Massachusetts Tech Group: Women, Minorities Left Behind as Industry Grows

Associations Now

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. In Massachusetts, the technology economy is surging.

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Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. ► 2007. (51).

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Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Develop attention-grabbing messages. Open new doors and relationships.

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How to Gain Strategic Insight from Digital Metrics

Association Adviser

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Wiley 2011) and The Online Advertising Playbook (Wiley 2007). Technology digital experts digital metrics measurement results'

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Membership Marketing Blog: Building Your Membership on Solid.

Membership Marketing

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

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Trainer’s Notebook: The Digital Nonprofit: A Participatory Workshop

Beth Kanter

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day.

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Trainer’s Notebook: Just A Few Participatory Facilitation Techniques

Beth Kanter

I was asked to facilitate a small group in a participatory session called “ Digital Forum ,” designed for peer sharing by Marco Kuntz and Mike Johnson. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Alan Gunn from Aspiration over ten years ago at 2007 Penguin Day.

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