Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. . Publications.

Strategy 40

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

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Jamie Notter

FEBRUARY 13, 2012

in Learning , Social Media - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about social media. ” When he talks to CEOs about social media (or “Enterprise 2.0″ Social Media. July 2008 (10).

Social Media 70

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Thanks For Playing

MARCH 21, 2012

Seeking community in associations since 2008. Building an integrated communications strategy. On that topic, what is strategy anyway? ► 2008. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Social Media 150

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Thanks For Playing

MARCH 6, 2012

Seeking community in associations since 2008. What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2008. Alltop Social Media. 06 March 2012.

Social Media 150

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Thanks For Playing

FEBRUARY 8, 2012

Seeking community in associations since 2008. Culture eats strategy for lunch. , a coming of age tale with elements of mystical realism, which so far has been terrific. Labels: Acronym , blog roundup , CAE , Fast Company , Harvard Business Review , social media examiner. ► 2008. Alltop Social Media.

Social Media 150

Social Media United States Maine Association Management 150

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. How to Calculate Where your Membership is Headed. Using Social Media to Recruit Staff.

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Social Media Recruiting Recruitment Marketing 40

YourMembership

FEBRUARY 27, 2014

These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How the serve an evolving membership, specifically the need to address generational changes within their member structure. Social media/community.

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

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Thanks For Playing

MARCH 20, 2012

Seeking community in associations since 2008. Finally, Adele Cehrs helped us all think about opposition strategy. Our associations need to scan trends and plan in advance how were going to address big ones, negative or positive. ► 2008. Alltop Social Media. SmartBrief on Social Media.

Social Media 150

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Jamie Notter

DECEMBER 20, 2011

Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. In the conversation Michele asked about my background in conflict resolution and we talked a bit about how training in conflict resolution might be a good idea for people engaging in social media.

Social Media 70

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Jamie Notter

JULY 16, 2012

It’s a good six to eighteen months into our decline before we figure out how to make a shift. And it’s not just strategy–we lack agility at the tactical level too. Across the board, we don’t know how to connect with others in a relationship that has true give and take. Strategy Means Change.

Innovation 70

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Jamie Notter

SEPTEMBER 30, 2011

We started with open because we think it has always been the foundation of social media’s power. Social media took what was closed and made it open. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14). Consulting.

Social Media 70

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GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Jamie Notter

FEBRUARY 7, 2012

in Humanize , Leadership , Social Media - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from social media. That’s low, overall (traditional media was 32%), but notice how corporate and social media are just about the same.

Social Media 70

Social Media Innovation Report Products 70

Jamie Notter

SEPTEMBER 19, 2011

Now that it’s at least partially live, we’re sprucing up the book website and have links to the free, downloadable worksheets that accompany the four main chapters on how to be open, trustworthy, generative, and courageous. Ebook Versions of Humanize Now Available | Social Media for Chambers | Scoop.it. Social Media.

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Jamie Notter

AUGUST 16, 2011

It has also been integral to social media. One of the principles behind the growth of social media has been the notion that what you are creating today will likely morph into something else down the road. Social media is generative, growing and changing constantly. Social Media. July 2008 (10).

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Jamie Notter

JULY 18, 2012

” How to Succeed in the 21st Century Association. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14). July 2008 (10). June 2008 (11). May 2008 (6). April 2008 (13). March 2008 (12). Related Posts.

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Jamie Notter

MARCH 5, 2012

Book Review: Social Gravity. in Books and Reading , Social Media - 1 comment. This includes understanding the difference betwen strong and weak ties, the critical importance of diversity within networks, and an understanding the role technology plays in today’s world of social media. Social Media.

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GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad. GrowGlobally.org.

Strategy 60

Strategy United States Cost Revenue 60

Jamie Notter

JULY 23, 2012

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Strategy Means Change. Consulting.

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CMA Solutions

OCTOBER 31, 2022

In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. Once you know someone’s intent, you will know how to say your response and how to position your brand.

Marketing 52

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Jamie Notter

JUNE 14, 2012

I was part of a presentation called “The Adaptive CFO” (along with Charlie Tate of Tate and Tyron and Joe Janela, the CFO at the American Pharmacists Association) and my part of the presentation was to cover how CFOs can support the organizational change that is inevitable in today’s fast-paced, social media world.

Social Media 70

Social Media Analysis Conference Leadership 70

Jamie Notter

OCTOBER 13, 2011

Patrick Lencioni offers some ideas on how to do that in his book, Silos Politics and Turf Wars (affiliate link). We also talk about this in Humanize in Chapter 6: How to Be Open. In my company (currently) social media is handled by one department but we ensure that the entire company is part of the conversation.

Social Media 70

Social Media System Innovation Leadership 70

Jamie Notter

APRIL 24, 2012

Most of what we face is in those bullets above, so let’s figure out how to deal with that rather than lamenting about how hard change is. Figuring out how to have an awesome workplace is hard. Strategy Means Change. Next post: Strategy and Context. Social Media. December 2008 (9).

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Jamie Notter

MAY 25, 2012

Of course, we’re also interested in collecting data over time, so even if you don’t want our advice on how to get started, please go over and complete the quick assessment. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14).

Social Media 70

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Jamie Notter

JANUARY 24, 2012

Millennials grew up with social media, in an environment where if something they had didn’t work the way they wanted it to, they would use their social networks to figure out how to change it themselves. Social Media. December 2008 (9). November 2008 (4). October 2008 (6).

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Jamie Notter

JANUARY 10, 2012

There is no shortage of knowledge out there at our fingertips: knowledge about the best management practices, the best strategies, the best structures, the best cultures. They explain the pitfalls of relying on “how it’s always been done” as a strategy. Social Media. December 2008 (9). November 2008 (4).

Review 70

Review Case Study Course Social Media 70

Jamie Notter

JULY 30, 2011

Beyond stimulating conversations about business strategy, I think this book also provides a cutting-edge model for internal organizational effectiveness. The challenge is then to develop, both personally and organizationally, these right-brain qualities, and the book provides resources and suggestions for how to do that. Social Media.

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Review Social Media Leadership Resources 70

Jamie Notter

NOVEMBER 14, 2011

Sorry to be a downer, and I know I have a tendency to speak in hyperbole, but so much of what we do inside organizations, from the way we manage performance, to the way we set salaries, to the way we develop our strategy, to the way we organize our structure…all of this stuff seems so often to be made up. Social Media.

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Jamie Notter

JUNE 7, 2012

Failure is when you are trying something new, and you don’t know ahead of time how to make it successful. It’s not like you didn’t know how to spell the word correctly. Eliminating failure would mean doing ONLY what you already know how to do. Strategy Means Change. { Social Media.

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Jamie Notter

MARCH 20, 2012

In part 2, you’ll get to choose one of those four elements and explore in more detail how that element shows up in terms of process and structure, through small-group discussion with your peers. Here we’ll all focus on how to build a more decentralized culture, which is part of becoming more Open. Social Media.

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Wild Apricot

JUNE 27, 2008

Tailoring the knowledge transfer and exchange strategy to the audienceâ??s Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. It goes on to spell out in great detail how you might apply these 5 keys to different knowledge-transfer situations: for example, training sessions. June 8, 2008 11:03 AM.

Case Study 150

Case Study Tools Technology Communications 150

Jamie Notter

APRIL 3, 2012

Effort will be unstable, so learn how to be generative. Effort will be unstable, so learn how to be generative. Which is why we need to learn how to be more generative. We need to learn how to grow and change in ways we can’t necessarily predict ahead of time. But this is how we collaborate! Social Media.

Innovation 70

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Jamie Notter

JUNE 21, 2012

Most were in agreement that there was great power available in the periphery of our organizations, we just needed to figure out how to set that power free. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14). July 2008 (10).

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. ► 2008. (82).

Strategy 40

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