Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. at Thursday, December 22, 2011. Labels: new products , Non-Dues Revenue. December 22, 2011 6:59 PM.

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Revenue Discount Directory Price 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29).

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Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. How to Recognize a Good Strategy? Richard Rumelt, The Perils of Bad Strategy , McKinsey Quarterly, the business journal of McKinsey & Company, June 2011. at Wednesday, December 28, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. July 3, 2011 11:00 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

Recruiting 40

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Leading Learning

JULY 12, 2021

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Review your legacy systems and processes.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29). How to make sure the Price is Right! 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Price Marketing How To Survey 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29). 2011 Benchmarking Survey. (9).

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

Report 40

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. The book includes 57 tips on how to better serve your customers. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Newer Post.

Marketing 40

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1).

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29).

Marketing 40

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . At a recent panel discussion, Barkan described how he finally convinced his client, The International Coach Federation (ICF), to increase dues for the first time in 10 years. 1 source of information — up from 28 percent in 2011.

millennials 60

millennials Ohio Proposal California 60

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? January 3, 2011 11:58 AM.

Tools 40

Tools Marketing Recruiting Recruitment 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). Membership Recruitment. (4).

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Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

Marketing 40

Marketing Price Survey Recruiting 40

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Tweets sent on March 11, 2011. Number of new accounts created on March 12, 2011. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2011. (37).

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Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

AUGUST 4, 2011

Thursday, August 4, 2011. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. How you mix and match each of these options will form the outline for the membership model that best fits your organization and the needs in the marketplace. at Thursday, August 04, 2011.

Price 40

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. at Tuesday, January 04, 2011. January 5, 2011 5:16 PM. January 28, 2011 4:56 PM. Speaking Engagements.

Marketing 40

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. How can you build a sustainable membership? The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

Marketing 40

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

Case Study 40

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GlowGlobally

OCTOBER 14, 2012

Lack of a commercial business license and bank account to collect revenues in local currency. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. Rethinking How to Serve Members & Customers.

Marketing 60

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes.

Marketing 40

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Membership Marketing

SEPTEMBER 29, 2011

Thursday, September 29, 2011. Today, membership associations are introducing a variety of operational models and revenue streams. at Thursday, September 29, 2011. October 31, 2011 12:46 PM. November 1, 2011 9:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Marketing 40

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Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Speaking Engagements.

Marketing 40

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Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

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