Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Case Study. (9).

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

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Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. CONTRIBUTORS. Email This BlogThis!

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. But I stuck with it and I am glad that I did. ” 2.

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study.

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Let"s Talk!

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Case Study. (9).

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Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Publications.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Five Steps to Building a Membership Recruitment St. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). growth strategies. (4).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2012. (18).

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Popular Posts.

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Popular Posts.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. And this is particularly the case with membership renewals. at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. Newer Post.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. That there is an actual discipline to it that needs to be followed, studied, and consistently applied. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. ► 2012. (18).

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Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Popular Posts.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Labels: ASAE , Membership Engagement , Membership Life Cycle , Membership marketing strategy , Membership Participation and Retention. ► 2012. (18). Let"s Talk!

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