Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. ► 2012. (18). Case Study. (9).

Revenue 40

Revenue Discount Directory Price 40

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Like many print media outlets, HBR was facing declining subscriptions and advertising. HBR’s print advertising revenues dropped 24 percent in 2009. Moreover, the total social media audience is more than 1.1

Case Study 64

Case Study Library Content Kentucky 64

Mizz Information

JUNE 24, 2011

Why the Foursquare/AmEx Deal is the Least Likely Thing to Prove Social Medias ROI. Really--were all looking to a company that makes no money off a deal like this to prove the ROI of social media? As a Foursquare user, Im here to tell you--unless you live in Austin or some other social media mecca, nobody uses it.

Social Media 40

Social Media Austin Case Study Revenue 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. at Wednesday, June 20, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Great info!

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 27, 2010

► 2012. (18). Practical Uses of Social Media for Association Mar. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

SEPTEMBER 13, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JULY 26, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Report 40

Report Survey Price Recruiting 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. ► 2012. (18).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

DECEMBER 28, 2011

January 10, 2012 4:42 PM. January 17, 2012 10:47 AM. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1).

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. And this is particularly the case with membership renewals. at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Case Study. (9).

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

MARCH 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 1, 2010

► 2012. (18). Practical Uses of Social Media for Association Mar. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 14, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

FEBRUARY 16, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Case Study. (9).

Report 40

Report Marketing Tips Price 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Social Media.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 27, 2010

► 2012. (18). The Correlation of Social Media Usage and Membersh. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 9, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Let"s Talk!

Analysis 40

Analysis Price Survey Virginia 40