Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012. It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Jamie Notter

MAY 16, 2012

Posted May 16, 2012. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. July 2012 (9).

Social Media 70

Social Media Leadership Innovation Recruiting 70

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. at Friday, March 09, 2012. March 9, 2012 4:27 PM. ▼ 2012. (18).

Marketing 40

Marketing Price Analysis Survey 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. Too often; however, our content is produced without any content strategy and without a common core. To recruit/retain more members. at 4:25 PM.

Content 40

Content Marketing Recruiting Recruitment 40

Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Video as an Educational and Communication Tool. Learn the value of using video to augment your professional education, advocacy, or communications efforts. Dallas Convention Center (DCC): D171.

Dallas 40

Dallas Education Video Innovation 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Tips 40

AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ▼ 2012. (30). ► October.

Kentucky 64

Kentucky Library Analysis Recruiting 64

SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 52% of associations reported higher recruitment and retention numbers than last year. How to Create a Successful Blog Editorial Strategy in Just Six Steps. Strategy vs. Tactics.

Content 40

Content Survey Marketing Report 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. September 4-6, 2012. Strategy | Content | Discovery. Causeaholic.

Content 40

Content Columbus Ohio eBook 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Publications.

Marketing 40

Marketing Price Survey Analysis 40

SCD Group

OCTOBER 3, 2012

Wednesday, October 3, 2012. And, served well when a communications crisis arose at my association. 4 comments: Kris Finger October 4, 2012 9:35 AM I'm constantly teaching and reminding my 10 year old daughter to focus and to work on a project until it's complete. Think your strategies make sense. ▼ 2012.

millennials 40

millennials Products Recruiting Recruitment 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. Speaking Engagements.

Marketing 40

Marketing Price Recruiting Recruitment 40

SCD Group

JULY 29, 2012

Sunday, July 29, 2012. Through this discovery, SLSAE is in the midst of a total “relaunch” of the association – including mission, vision, name and every element of its brand reflected in every aspect of its overall marketing efforts including programs, dues and communications. Strategy | Content | Discovery.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Plexus Consulting

JUNE 11, 2012

Monday, June 11, 2012. As the CEO, how can you help your Board enhance their leadership and communications? Recruiting new board members is challenging because volunteers are concerned about drains on their time. So develop strategic priorities and communicate what is truly important. ▼ 2012. (42).

Resources 40

Resources Leadership Education Organization 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Its not easy.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Social Media 40

Social Media System Price Survey 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Causeaholic. AMR Management Services.

Michigan 40

Michigan Revenue Content Strategy 40

SCD Group

DECEMBER 5, 2012

STIAL’s communications must meet the ever-growing need for timely and relevant information. Core messages were adapted to create a “unified voice” for every communication element, including a content-filled, robust and new STIAL website. STIAL officially launches Wednesday, December 12, 2012. You can still Celebrate with STIAL.

St. Louis 40

St. Louis Examples Committee Leadership 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2012. (18). Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Survey Social Media Price 40

Beth Kanter

NOVEMBER 2, 2012

Empathy is an excellent marketing strategy tool. ” There are good benefits (and risks) to using Ambassadors as part of your strategy. In a recent email, I received information about the communications plan and a toolkit. ” I did it because I want to participate, of course! What is a social media ambassador?

Social Media 28

Social Media Recruiting Recruitment Process 28

AMR Management Services

JULY 18, 2011

Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. Building an online community is just the beginning. ► 2012. (30). How to Create a Content Marketing Strategy. Communications Audits and Digital Media Presentati. ► July. (3).

Library 64

Library Kentucky Analysis Content 64

Trade Association CEO Blog

MAY 27, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Need C6 Support? Contact Me. Friday, May 27, 2011. Members Get Members.

Newsletter 28

Newsletter Recruiting Recruitment Maryland 28

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Unleash the Power of Market Testing in your Membership Recruitment. May 24, 2010 10:19 AM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Survey Recruiting 40

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. ▼ 2012. (30).

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Let"s Talk!

Marketing 40

Marketing Price Survey Analysis 40

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Communications.

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Trade Association CEO Blog

OCTOBER 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Communications.

Newsletter 28

Newsletter Press Release Michigan Education 28

Association Subculture

AUGUST 26, 2011

We have not established a formal body of knowledge or developed the relationships we need to have in the K-12 and post-secondary community in order to raise awareness about our profession as a career. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4).

Association Management 100

Association Management United States Education Leadership 100

Association Subculture

JANUARY 19, 2010

Ensuring decisions are clearly documented and communicated to all interested parties. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23). advocacy. (1). appreciative inquiry. (1).

Leadership 100

Leadership Course Committee United States 100