Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

MAY 19, 2014

Because screens have become ubiquitous, with most consumers having access to multiple screens at once, more content is being consumed now than ever before. In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications.

Case Study 60

Case Study Video Recruiting Recruitment 60

Idea Architects

OCTOBER 17, 2011

Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. Then join and stay for the community and content.". Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13). Mar 2012 (13). Feb 2012 (13).

Columbus 60

Columbus DC Louisville Houston 60

Idea Architects

JUNE 13, 2012

Wednesday, June 13, 2012. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? are present, engaged, and contributing, we help create the content and. on Wednesday, June 13, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13).

Columbus 60

Columbus DC Louisville Houston 60

SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 52% of associations reported higher recruitment and retention numbers than last year. 3 Keys to Increasing Your Content Conversions. By Rachel Foster via Content Marketing Institute.

Content 40

Content Survey Marketing Report 40

Optimist Consulting

DECEMBER 4, 2012

Suggest topics for future content. Delivering content across different channels. Then they build on this by using social media to push out their content and interact with followers across a variety of platforms. Connect via their social media channels. As mentioned the Guaridan offers a variety of communication channels.

Social Media 100

Social Media Revenue Content Communications 100

SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership. Increase Volume (Quantity) of Recruitment Efforts. ” Analyze the content. Strategy | Content | Discovery.

eBook 40

eBook Tools Recruiting Recruitment 40

AMR Management Services

FEBRUARY 28, 2012

Tuesday, February 28, 2012. I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. 2 comments: Cynthia D'Amour February 28, 2012 10:29 AM This was an interesting discussion. ▼ 2012. (30).

Library 64

Library Kentucky Analysis Committee 64

SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. Reply Delete Steve Drake July 26, 2012 9:30 AM Thanks for adding your thoughts Adrian! Strategy | Content | Discovery.

Recruiting 40

Recruiting Recruitment Social Media Content 40

SCD Group

OCTOBER 2, 2012

Tuesday, October 2, 2012. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012. Association Member Recruitment: New Opportunities. c) 2012 SCD Group. Causeaholic. AMR Management Services.

Las Vegas 40

Las Vegas Conference millennials Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. We recommend a concept that I call trading content for contact. Speaking Engagements. Speaking Engagements. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? Reply Delete Steve Drake July 23, 2012 3:54 PM Thanks for sharing Jeff. Strategy | Content | Discovery. ▼ 2012. Causeaholic. AMR Management Services.

Discount 40

Discount Price eBook Recruiting 40

AMR Management Services

JULY 3, 2012

Tuesday, July 3, 2012. However, some voices within the sector are starting to advocate for a change in thinking, suggesting boards should recruit members based on needs and competencies. ▼ 2012. (30). AMR MANAGEMENT SERVICES. Why are competency-based association boards an anomaly. How to Start an Association.

Kentucky 64

Kentucky Library Analysis Recruiting 64

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Sunday, August 12, 2012, 3:15 – 4:30 PM. Monday, August 13, 2012, 8:45 – 10 AM. Monday, August 13, 2012, 1:30 – 2:45 PM. Monday, August 13, 2012, 3:15 – 4:30 PM.

Dallas 40

Dallas Education Video Innovation 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. You can ask people to share your content through Facebook or Twitter.

millennials 150

millennials Certificate Project Committee 150

Idea Architects

APRIL 18, 2012

Wednesday, April 18, 2012. Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. on Wednesday, April 18, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

OCTOBER 3, 2012

Wednesday, October 3, 2012. 4 comments: Kris Finger October 4, 2012 9:35 AM I'm constantly teaching and reminding my 10 year old daughter to focus and to work on a project until it's complete. Reply Delete Steve Drake October 4, 2012 9:41 AM Thanks Kris. Reply Delete Steve Drake October 4, 2012 1:28 PM Thanks Pam.

millennials 40

millennials Products Recruiting Recruitment 40

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. Slideshows and PowerPoint. Infographics.

Discount 40

Discount Social Media Video Price 40

AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. This means personal giving AND recruitment of other donors. ▼ 2012. (30). All content created and published on this blog is the property of AMR Management Services and may not be republished without the express written consent of AMR. AMR MANAGEMENT SERVICES. How to Start an Association.

Kentucky 64

Kentucky Library Analysis Recruiting 64

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012.

Marketing 40

Marketing Case Study Price Survey 40

Velvet Chainsaw

FEBRUARY 26, 2013

Today sCommerce is used to describe digital collaborative tools like comments, customer ratings and reviews, shared pick lists, user recommendations and referrals, forums and communities, social advertising and other user generated content about products and services. User Generated Content (UGC). Social recruiting. Social CRM.

Social Media 40

Social Media System Recruiting Recruitment 40

SCD Group

JULY 29, 2012

Sunday, July 29, 2012. SLSAE also discovered it needed to reposition and reformat its approach to meetings and content to be relevant to today’s association leaders. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. Among a long list of resources, her site includes content on: • Membership Statistics. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. Publications.

Marketing 40

Marketing Price Survey Analysis 40

SCD Group

JULY 12, 2012

Thursday, July 12, 2012. Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. However, your association will struggle to recruit and retain younger members if they dont feel like they belong in your association.

Recruiting 40

Recruiting Recruitment Marketing Content 40

Associations Now

MARCH 1, 2017

He became a member in 1999 and joined the board of directors in 2005, eventually becoming chair in 2012. In the not-so-distant future, there will be a likelihood for budget cuts , as well as a need to recruit and retain the next generation of leaders. While Valdez is new to the job, he has a long history of working inside SEA.

Revenue 40

Revenue Recruiting Recruitment Leadership 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. Our job is to engage (“recruit”) nonmembers into the free membership category and then convert them to dues-paying members. 1 comment: Tom Morrison September 21, 2012 10:47 AM I believe the Freemium model is giving away the farm. Strategy | Content | Discovery. ▼ 2012.

Michigan 40

Michigan Revenue Content Strategy 40

Experts in Membership Marketing

MAY 17, 2013

as the one time recipient and now engaged reader proceeds to devour the content of your email. In today''s content-enriched market, individual''s are looking for ways to perform "Attention Triage" so, similar to when you are first introduced to someone, you 10-seconds to prove that you are worthy of their attention and ENGAGEMENT.

Marketing 28

Marketing Report Email Marketing Recruiting 28

SCD Group

JULY 17, 2012

Tuesday, July 17, 2012. The Tuesday after I was fired, I had an interview with an executive recruiter for a CEO position with a large regional association. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012.

Content 40

Content Recruiting Recruitment Association Management 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

Marketing 40

Marketing Price Survey Recruiting 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. ► 2012. (23).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Velvet Chainsaw

OCTOBER 24, 2014

The more the conference content focuses on current real-world problems the more meaningful and successful they are. Adapted from a 2012 VCC post. Who said learning has to be hard and boring? Real-World Bottom-line, conference attendees are motivated by engaging in real-world problems that are from their own corner of the universe.

Education 40

Education Conference Class Innovation 40

AMR Management Services

JULY 18, 2011

Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. ► 2012. (30). Seven Content Mistakes You May Be Making. Seven Content Mistakes You May Be Making. How to Create a Content Marketing Strategy. ► October. (1). ► May.

Library 64

Library Kentucky Analysis Content 64

Association Adviser

FEBRUARY 15, 2013

You have to tailor your content and benefits to that demographic. Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012. Good leaders are enablers of talent—finding it, recruiting it and getting out of talented people’s way so they can do their jobs better. EW: Absolutely.

America 60

America Industry Tools Cost 60

Velvet Chainsaw

OCTOBER 11, 2012

Market the conference experience because the experience reigns over content. Market the experience that they will have with your conference, the experience that they will have with your content and the experience that they will have with your stakeholders. They care about the conference’s value over venue.

Conference 40

Conference Marketing Recruiting Recruitment 40

AMR Management Services

JUNE 12, 2012

Tuesday, June 12, 2012. Table Topics – If attendees and exhibitors will be eating meals in the trade show, recruit board members to sit at each table and act as a moderator for various table discussions. ▼ 2012. (30). CONTRIBUTORS. AMR MANAGEMENT SERVICES. Using Board Members to Engage Attendees at Your Trade Show.

Library 64

Library Kentucky Committee Resources 64