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How content curation combats information overload

Association Success

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult. .

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Content Marketing is?

YourMembership

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). That is all.

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Content Curation Revisited

Spark Consulting

Which means good information management is curation of both content and community. Information overload and what associations can do about it for our members was the focus of the very first Spark whitepaper, published in November 2012. This dynamic is both a source and result of our information overload.

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Content Recycling Tip

YourMembership

Content Recycling Tip. March 6th, 2012 | Posted in Social Media and Business Trends. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Partner Programs.

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Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Where will the content come from? Newer Post.

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First Step to Content Marketing for Associations

YourMembership

A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short? YourMembership.com Blog.

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Reads of the Week: December 7, 2012

Reid All About it

But, according to this presentation by Gideon Rosenblatt that Maddie Grant shares on her blog and at #tech12, Google+ is the place for me because I’m not only a content creator, I’m a content curator, here and on Twitter. These crazy companies actually involve every single person in their business to create content.”