YourMembership

MAY 9, 2012

May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. SCD group featured a couple of interesting posts on this – Reinventing Membership as a Revenue Tool for Associations and Five Issues Impacting the Future of Associations and Nonprofits. Corporate Responsibility. YourMembership.com Blog.

Social Media 150

Social Media Software Price Membership Management 150

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.

Marketing 60

Marketing Social Media Revenue Communications 60

Optimist Consulting

DECEMBER 4, 2012

Suggest topics for future content. Delivering content across different channels. Then they build on this by using social media to push out their content and interact with followers across a variety of platforms. Connect via their social media channels. As mentioned the Guaridan offers a variety of communication channels.

Social Media 100

Social Media Revenue Content Communications 100

Aaron Wolowiec

JANUARY 2, 2013

In December 2012, I was pleased to finally release Event Garde’s first research project. Core content with include report findings, organizational and meeting professional demographics, professional and industry speaker best practices, and evaluation trends. The Meetings Report Seminar. Okemos, MI. Register here.

Michigan 100

Michigan Atlanta Education Report 100

Associations Now

APRIL 20, 2017

. “Streamlined, amalgamated, dynamic content is a key feature of great benefit to not only our membership, but equally useful to publishers, researchers, and analysts always looking for a comprehensive knowledge base,” CfPA President Scott McIntyre noted in a news release.

Industry 76

Industry New York DC Washington 76

SOS Association

OCTOBER 15, 2018

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Strong Ties.

Price 49

Price Discount Revenue Team 49

Association Adviser

DECEMBER 17, 2013

Great content and thoughtful timing and coordination are keys to making integrated marketing work for you. By multiplying the opportunities for your association to earn non-dues revenue. By enhancing your membership value proposition through improved and expanded content. How marketing integration works.

Marketing 60

Marketing Video Email Marketing Social Media 60

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. ► 2012. (18). Non-Dues Revenue. (1).

Content 40

Content Marketing Price Survey 40

SOS Association

OCTOBER 15, 2018

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Strong Ties.

Price 40

Price Discount Revenue Team 40

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. The Need to Improve Member Networking.

Team 120

Team eBook Conference Examples 120

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Idea Architects

MAY 16, 2012

Wednesday, May 16, 2012. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. See ASAEs Acronym blog for a great Joe Rominiecki post featuring curated content about content curation (hes clever). on Wednesday, May 16, 2012.

Columbus 60

Columbus Newsletter DC Handbook 60

Mizz Information

MAY 9, 2012

Wednesday, May 9, 2012. Here are but a handful of the reasons: Associations care about their own content and are threatened by sharing content created by others. How many associations would be comfortable sharing content created by rival organizations? July 2012 (3). June 2012 (4). May 2012 (4).

Social Media 40

Social Media Content Revenue Email Marketing 40

GlowGlobally

APRIL 2, 2012

India and China Market Opportunities Highlighted at ASAE International Conference 2012 » Apr. McKinley recently released their 2012 economic impact study of US associations and we are re-posting the following with permission from their blog. . How is 2012 looking for your association? 05/17/2012 at 3:02 am (UTC -5).

Marketing 60

Marketing Revenue Products Video 60

Association Adviser

APRIL 16, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MARCH 17, 2014

They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Video is also a valuable form of content, learning, non-dues revenue and even membership leads. If your content does not look appealing on this device, they do not engage.

Texas 60

Texas Video millennials Revenue 60

SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Specifically two posts back in May: Reinventing membership as a revenue tool for associations [link]. Strategy | Content | Discovery.

Ohio 40

Ohio Social Media Revenue Price 40

GlowGlobally

JULY 25, 2012

MCI and Blue Sky have partnered to offer global content dissemination services to help associations create new digital content channels that can add new revenue, expanded marketing and sales capacity, or creating new products from existing conference or education content globally. Contact us to make an appointment.

Louisville 60

Louisville Dallas Case Study Analysis 60

Jamie Notter

MARCH 14, 2012

Posted March 14, 2012. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Their members and staff have vetted the wild and crazy content that is on the internet and give you the straight, authoritative, expert truth.

Library 70

Library New York Social Media Maine 70

SCD Group

SEPTEMBER 16, 2012

Sunday, September 16, 2012. Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Strategy | Content | Discovery.

Education 40

Education Mooc Course Revenue 40

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association magazines are growing in content and circulation while remaining an important member benefit. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory New York Newsletter 60

SCD Group

MAY 29, 2012

Tuesday, May 29, 2012. Going forward, growing associations will have converted most of their content to mobile platforms. 2 comments: Paul Wehking May 30, 2012 12:05 PM Steve - great post! Reply Delete Steve Drake June 21, 2012 3:29 PM Thanks Paul. Strategy | Content | Discovery. ▼ 2012. Causeaholic.

Content 40

Content Tips Tools Revenue 40

Association Adviser

FEBRUARY 15, 2013

Are you creating content for content’s sake? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 14T5cIp #assnchat. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

SCD Group

SEPTEMBER 9, 2012

Sunday, September 9, 2012. While catchy headlines and high-quality content play their own roles here, the key to retaining readers is to keep them engaged with more content on your site. A home page that simplifies the way your audience finds your content represents one of the best ways to accomplish this. Causeaholic.

Content 40

Content Revenue Marketing Price 40

Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. That “content” may include everything from social media posts to on-demand and livestream videos, to podcasts, to e-books, to online courses, and more. Need I say more?

Course 101

Course Video Cost Certificate 101

SCD Group

SEPTEMBER 11, 2012

Tuesday, September 11, 2012. First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. Strategy | Content | Discovery. Causeaholic.

Price 40

Price St. Louis Content Revenue 40

SCD Group

MAY 27, 2012

Sunday, May 27, 2012. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012. Reinventing membership as a revenue tool for assoc. c) 2012 SCD Group. Causeaholic. AMR Management Services.

Tips 40

Tips Revenue Content Marketing 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. “Our Revenue per Member (RPM) is our key metric,” Fowler said. ” Fowler identified three key non-dues revenue sources: Small “commission/fee” from products and services. Generating a revenue stream is vital to making the change successful. Causeaholic.

Michigan 40

Michigan Revenue Content Strategy 40

Velvet Chainsaw

JUNE 21, 2012

In order to capitalize on increasing your sponsorship revenue and your partners’ return on their sponsorship dollars, consider implementing these three strategies. No matter how much revenue it may generate. Yet it is critical to protecting and growing this revenue source as well as helping sponsors get the most from their investment.

Content 40

Content Revenue Conference Guidelines 40

SCD Group

MAY 17, 2012

Thursday, May 17, 2012. It appears that GM decided Facebook ads were not working as well because their “engagement with Facebook users through its content” seems to work better (my words after the quotes). Labels: ASAE , content marketing , Content Marketing Institute , Facebook , GM , SCD Group , SLSAE.

Content 40

Content Tips Marketing Strategy 40

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!

Discount 40

Discount Social Media Video Price 40

Associations Now

MARCH 25, 2014

In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is planning to offer memberships to its readers. That site launched TPMPrime, a $50-per-year member package with similar benefits, back in 2012. The company’s top editor compares its approach to Amazon Prime.

New York 40

New York Washington Revenue Content 40

Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Sunday, August 12, 2012, 3:15 – 4:30 PM. Monday, August 13, 2012, 8:45 – 10 AM. Monday, August 13, 2012, 1:30 – 2:45 PM. Monday, August 13, 2012, 3:15 – 4:30 PM.

Dallas 40

Dallas Education Video Innovation 40

Forj

DECEMBER 29, 2017

From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). Your content still needs to be valuable enough to justify the cost.

elearning predictions 150

elearning predictions Mooc LMS Price 150

SCD Group

MAY 31, 2012

Thursday, May 31, 2012. How can we find ways to lower our costs or increase revenue sources so we can lower costs to members (for dues and fees)? Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012.

St. Louis 40

St. Louis Revenue Tips Cost 40

SCD Group

MARCH 17, 2013

Truth is, most associations’ overall structures tend to be fairly rigid: Familiar governance and membership models, familiar nondues revenue streams, and familiar big concerns in the C-suite. "So In my SCDdaily blog post of March 20, 2012 (see below) I outlined four lessons the changes meant for associations and association executives.

Chicago 40

Chicago Revenue Review Content 40