2012 Content Marketing Revenue 
Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. People will pay, sometimes handsomely, for access to content and experiences that promise to improve their condition. How Big Is the Adult Lifelong Learning Market?
Reid All About it
NOVEMBER 2, 2012
You’re excited about the potential that content marketing will bring to your company, but once you start thinking about what it will take, you feel overwhelmed and defeated before you even begin. VIN has “a growing membership of 44,000 and revenues upwards of 30 million.” .” Does this sound familiar? Don’t despair.
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Association Adviser
DECEMBER 15, 2017
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.
Association Adviser
DECEMBER 15, 2017
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.
GlowGlobally
FEBRUARY 3, 2012
Market & Biz Plan. Revenue Streams Building Profitable Enterprises – AAO » Feb. Global Content Dissemination – Opening New Markets for Existing Education Products. 56% of associations planned to find new pricing models or revenue streams from their meetings. Market & Bus Planning (44).
SCD Group
SEPTEMBER 12, 2012
Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. Whether designed to serve as a thought leader or add member value, most associations produce great volumes of content. So, what do you think?
Association Adviser
DECEMBER 17, 2013
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
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