Leading Learning

DECEMBER 3, 2023

From YouTube videos to social media communities to the age-old institution of local book groups, lifelong learning permeates nearly all aspects of our lives whether we are conscious of it or not—and technology has multiplied the options exponentially. The global content marketing industry was estimated at USD 63 billion in 2022.

Marketing 52

Marketing Mooc Course Education 52

Association Adviser

DECEMBER 17, 2013

Great content and thoughtful timing and coordination are keys to making integrated marketing work for you. By multiplying the opportunities for your association to earn non-dues revenue. By enhancing your membership value proposition through improved and expanded content. How marketing integration works.

Marketing 60

Marketing Video Email Marketing Social Media 60

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally.

Course 101

Course Video Cost Certificate 101

SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Those trends are: Mobile, social media & online presence. 5 Questions to ask about FREE: A new association revenue model?

Ohio 40

Ohio Social Media Revenue Price 40

Mizz Information

MAY 9, 2012

Wednesday, May 9, 2012. Here are but a handful of the reasons: Associations care about their own content and are threatened by sharing content created by others. How many associations would be comfortable sharing content created by rival organizations? Mizz Information. in the Huffington Post. Or non-members? at 8:00 AM.

Social Media 40

Social Media Content Revenue Email Marketing 40

Association Adviser

MARCH 17, 2014

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Video is also a valuable form of content, learning, non-dues revenue and even membership leads. Best Picture*.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory New York Newsletter 60

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. ► 2012. (18). Non-Dues Revenue. (1).

Content 40

Content Marketing Price Survey 40

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!

Discount 40

Discount Social Media Video Price 40

Old ClayBurn Association Management

SEPTEMBER 29, 2011

Skip to content. The IRS has implemented new compliance requirements through Internal Revenue Code Section 6050W that will affect all merchants (including government and non-profit entities). Social Media Panel: The How & Why for Your Association. social media. social media marketing.

Report 40

Report Social Media Class Software 40

Jamie Notter

MARCH 14, 2012

Posted March 14, 2012. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Their members and staff have vetted the wild and crazy content that is on the internet and give you the straight, authoritative, expert truth.

Library 70

Library New York Social Media Maine 70

SCD Group

MAY 24, 2012

Thursday, May 24, 2012. We used a Social Media planning sheet for PIMA and The Content Marketing Institute has some incredible templates and tips as well. Tip #4: Share Social Media Duties From Hugh Whaley, AMR Management Services Don’t segregate social media functions. ▼ 2012.

Marketing 40

Marketing Tips Social Media Dallas 40

AMR Management Services

SEPTEMBER 27, 2012

Thursday, September 27, 2012. Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Social Media 64

Social Media Library Kentucky Directory 64

SCD Group

MAY 15, 2012

Tuesday, May 15, 2012. So make sure your organization has content there, or a channel. The result is a lot of good content added and viewed. Tip #23: Social Media & SEO. Social media and search engine optimization have value on their own but together they become even more powerful. Causeaholic.

Tips 40

Tips Marketing Social Media Dallas 40

Mizz Information

APRIL 23, 2012

Monday, April 23, 2012. When she resigned she cited the great pressure involved in producing a huge quantity of high-quality, error-free content in such a pressure-cooker style with no training, little guidance or mentoring, and sparse editing. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Washington 40

Washington Social Media Guidelines Revenue 40

SCD Group

AUGUST 16, 2012

Thursday, August 16, 2012. Here’s a tip Greg Schultz shared at Sunday’s Marketing Tips in Social Media Age panel presentation at the ASAE annual meeting in Dallas: [See page 37.] “You blinked and mobile-optimized is old news. If you are not there, be there early in 2012! Strategy | Content | Discovery.

Social Media 40

Social Media Dallas Tips Content 40

SCD Group

MAY 20, 2012

Sunday, May 20, 2012. Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing.

St. Louis 40

St. Louis Social Media Class Massachusetts 40

Mizz Information

FEBRUARY 15, 2011

If youve been reading this blog for a while you know I have a long-standing obsession with citizen journalism and how it benefits companies but takes advantage of content creators. Content thats making plenty of other people plenty of money? In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media New York Content Revenue 40

Association Adviser

FEBRUARY 15, 2013

Are you creating content for content’s sake? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Association Media & Publishing Annual Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 14T5cIp #assnchat.

Georgia 60

Georgia Directory Newsletter Conference 60

Tom Morrison

JANUARY 9, 2013

As I write this blog, our Association is ending another record year in revenue and net assets for 2012, further strengthening us to do some dynamic things for our members without charging extra dues. I wrote a series of blogs in 2012 that can be of great help to you in working through this.

Class 40

Class Revenue Innovation Newsletter 40

Mizz Information

JANUARY 20, 2011

Facebook is good for driving traffic to the place where your content is hosted; it is not the place to host the content. Facebooks revenue model is largely comprised of two things: selling ads and selling users information. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Content Revenue Video 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. Among a long list of resources, her site includes content on: • Membership Statistics. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? We eat and breathe content. This is all content. It may vary in frequency, format or packaging, but its all content. How much of our content should we be giving away for free?

Library 64

Library Newsletter Kentucky Content 64

Association Adviser

NOVEMBER 19, 2013

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. If you’re not fired up about social media, then find someone on your staff who is.”

Technology 60

Technology Social Media Ohio Louisiana 60

SCD Group

JUNE 3, 2012

Sunday, June 3, 2012. Social media. Content marketing. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012. Managing your content to enhance the value of your. Causeaholic.

Team 40

Team Technology Content Social Media 40

Association Subculture

OCTOBER 11, 2011

It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. social media. (3). ► 2012. (23). El-Erian, Listen to Occupy Wall Street. Customer service. generations. (2). governance. (6).

United States 100

United States Discount Class Leadership 100

Membership Marketing

APRIL 9, 2010

We are effectively implementing a pull strategy through what we call trading content for contact. Instead of initiating a relationship by selling a membership, we allow potential members who are seeking specific information to find us through the very content they seek. • Social Media Ads. • Affinity Media.

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. There is some evidence that longer form content is also successful.

System 40

System Social Media Content Cost 40

Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. ► 2012.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ► 2012. (18). Quick clicks: July 26, 2012. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. Too much content so it is hard to drill down to what visitors might trade their contact information for? ► 2012. (18). Tony Rossell.

Tools 40

Tools Marketing Recruiting Recruitment 40

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

St. Louis 64

St. Louis Library Kentucky Association Management 64

Association Adviser

FEBRUARY 15, 2013

About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. You have to tailor your content and benefits to that demographic. Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012.

America 60

America Industry Tools Cost 60

Association Subculture

DECEMBER 7, 2009

We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Competing organizations focusing on program content instead of bodies paying dues dollars.

United States 100

United States Price America System 100