Spark Consulting

APRIL 21, 2015

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. You can ask people to rate an article or comment on a blog post. PMH: Or if what you’re asking is: “how do I recruit people the first place?”,

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millennials Committee Project Recruiting 150

Membership Marketing

APRIL 17, 2013

With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies.

Social Media 40

Social Media Case Study California Recruiting 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Beth Kanter

APRIL 8, 2014

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

New York City 40

New York City Social Media New York Video 40

Associations Now

JULY 29, 2015

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. The full 38-minute session can be viewed on the WCAI blog.)

Marketing 40

Marketing Milwaukee Survey Analysis 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. If you blog, then link to that and update regularly. Click to see full infographic. Not a chore as part of the work day. Be spontaneous.

Social Media 28

Social Media Case Study Recruiting Recruitment 28