Spark Consulting

MARCH 6, 2014

So we answered them for this blog post. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013.

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Associations Now

NOVEMBER 12, 2013

Plus: how mobile technology can benefit your recruiting efforts. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link]. — CMI (@CMInnovators) November 12, 2013. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link].

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SCD Group

SEPTEMBER 10, 2013

Cause marketing represents a viable strategic option for associations in both staff and member recruitment. Join us on October 26, 2013. See these blogs from Causeaholic : What Association Execs Want to Know about Cause Marketing Cause Marketing 101 Can Associations Engage in Cause Marketing. So, what are you waiting for?

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Membership Marketing

SEPTEMBER 13, 2013

Define Awareness and Recruitment Strategies. These programs take place on Thursday, November 21, 2013, in Chicago at the Holiday Inn Chicago Mart Plaza, and on Thursday, December 5, 2013, in Alexandria, VA at the Holiday Inn & Suites. Develop a Membership Marketing Action Plan. Maximize the Retention and Renewal of Members.

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Membership Marketing

OCTOBER 22, 2012

The focus of the series will be on recruiting, engaging, and keeping members. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Member Prospecting – Fishing in the Right Ponds.

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Eric Lanke

JUNE 10, 2013

Elizabeth has put up several resources from the session on her blog--the handout, the powerpoint slides; even a video interview she and Peggy recorded right after the session ended. I''ll share some of the best parts of that discussion in future posts. + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

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Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc. New data adds some new factors to weigh in the decision.

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SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

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Associations Now

MAY 11, 2015

If the findings of online volunteer recruiting platform VolunteerMatch are any indication, organizations should expect a brighter future for volunteer engagement. Event Manager Blog contributor Kelli White has six tips for increasing interactions among attendees at your next event. Other Good Reads.

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Membership Marketing

APRIL 17, 2013

Mills conclusions were confirmed in the 2013 Membership Marketing Benchmarking research. Additionally associations with 20,000 or more members affirmed that direct mail was the most effective marketing channel for membership recruitment. He adds “that even our younger customers are responding to our direct mail efforts.”.

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Associations Now

JUNE 7, 2013

Here’s one I learned about last week while attending the Exhibition & Convention Executives Forum : attendee recruiter. Lippman made his case for adding the position: “We all know attendees are required for meetings to even exist and then thrive—bringing in money and serving as ambassadors for recruiting others to attend in the future.

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Associations Now

SEPTEMBER 9, 2013

New analysis of data from a decade ago finds 52 percent of executives were willing to pursue a new job if contacted by a recruiter. Back in 2002, more than half of executives were willing to actively consider a new job when contacted by a recruiter, according to a new study. Interesting, but what does that have to do with 2013?

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Associations Now

OCTOBER 3, 2013

— John Segota, CAE (@JohnSegota) September 26, 2013. ChatterBachs) September 13, 2013. Love is blind : When recruiting new employees for your organization, it’s easy to fall in love—maybe you really like the candidate for his effervescent smile or her take-all-comers attitude. — Jay S Daughtry M.Ed.

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SCD Group

OCTOBER 10, 2012

I've written a blog providing insight (from our end) on the topic as well. These videos are then posted on our blog to allow attendees to get a bit more info on the session and show those who aren't in attendance what they're missing. Craft & Hobby Association's Video Contest for 2013 Conference.

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Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

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Beth Kanter

APRIL 8, 2014

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

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Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By So, what might your association (and/or nonprofit organization) do for Halloween 2013? Start planning for 2013 now. Let them brainstorm and be creative.

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Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

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Associations Now

SEPTEMBER 11, 2013

In his blog post “ Wish You Were Here ,” Jeffrey Cufaude, president and CEO of Idea Architects, shared the power of “come back” messages to lapsed members. We believe peer-peer outreach is good for recruitment, but not for retention. “We miss you. . ” Networking matchmaker. What are those goals?

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Association Adviser

JANUARY 21, 2014

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner.

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Beth Kanter

NOVEMBER 29, 2012

Read Sector Blogs That Cover Data: If you want to stay current on data in the nonprofit and philanthropic sector, the best place to go is Lucy Bernholz’s Philanthropy 2173 Blog. Start with this this post about Data as a buzz word , subscribe to Lucy’s blog, and read ” Navigating the New Social Economy.”

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Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. Please feel free to share your thoughts.

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SCD Group

JANUARY 6, 2013

In the 12 months of curating the SCDdaily blog, I’ve covered a lot of issues facing associations, association executives and association volunteers. I’ve read (and/or scanned) thousands of pages of blogs, tweets and articles (from HBR, FastCompany, Forbes, WSJ, USA Today). As you begin 2013, what would you add or delete?

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Aaron Wolowiec

DECEMBER 13, 2012

Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. You must then communicate and share this content with others. Otherwise, why do it? Online community. Direct mail. Social media.

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Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. The same idea applies to membership recruitment. And that is down from 20% who said that they did so last year.

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SCD Group

APRIL 28, 2013

In 2013, AMS is partnering with Colvin Cleaners of Buffalo to host a coat, hat, glove, mitten, and scarf drive among attendees. Provide timeline for planning as well as time to engage/recruit members to participate. Joe Waters’ Selfish Giving blog www.selfishgiving.com. Joe Waters’ Selfish Giving blog www.selfishgiving.com.

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Associations Now

MARCH 19, 2014

This is the second of two posts revisiting membership pros that you’ve read about here on the Membership Blog or in the pages of Associations Now to find out how they’ve fared since we last spoke. (If If you missed last week’s stories, you can catch up here.).

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Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. If you blog, then link to that and update regularly. Click to see full infographic. Here’s my favorite: It’s that time of year again.

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Associations Now

JULY 29, 2015

The full 38-minute session can be viewed on the WCAI blog.) Have you adopted a “moneyball” approach to recruitment, retention, and engagement? Last week, Knowledge@Wharton recapped a presentation about the Brewers’ analytics program at the Wharton Customer Analytics Initiative conference.

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Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. In the U.S.,

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Spark Consulting

APRIL 21, 2015

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. You can ask people to rate an article or comment on a blog post. PMH: Or if what you’re asking is: “how do I recruit people the first place?”,

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