YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

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Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

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YourMembership

MAY 22, 2014

More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. million openings listed in the final report for 2013. That’s up from 3.8 How much value would you place on the member loyalty created from their success?

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Florida Metro Recruiting Recruitment 150

SCD Group

SEPTEMBER 10, 2013

Market research clearly shows that causes motivate millennials. Cause marketing represents a viable strategic option for associations in both staff and member recruitment. Join us on October 26, 2013. SCD Group associations Make a Difference Day cause marketing ASAE' So, what are you waiting for? An invitation?

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Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Marketing General, Inc., Marketing General, Inc., Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc.

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SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

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Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Go check them out! What followed was a vibrant and useful discussion.

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Member Engagement Wisconsin Committee Project 100

SCD Group

OCTOBER 10, 2012

I've written a blog providing insight (from our end) on the topic as well. These videos are then posted on our blog to allow attendees to get a bit more info on the session and show those who aren't in attendance what they're missing. Craft & Hobby Association's Video Contest for 2013 Conference.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

OCTOBER 3, 2013

— John Segota, CAE (@JohnSegota) September 26, 2013. Writing for Association Adviser , Kelly Donovan, team leader for online marketing firm Naylor, LLC, suggests 10 ways that associations can use Instagram to improve member communications. ChatterBachs) September 13, 2013. — Jay S Daughtry M.Ed.

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SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By So, what might your association (and/or nonprofit organization) do for Halloween 2013? Fund-raiser / Cause Marketing effort. Start planning for 2013 now.

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Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

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New York City Social Media New York Video 40

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. In his blog post “ Wish You Were Here ,” Jeffrey Cufaude, president and CEO of Idea Architects, shared the power of “come back” messages to lapsed members.

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Milwaukee Wisconsin Analysis Member Engagement 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Beth Kanter

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Read Sector Blogs That Cover Data: If you want to stay current on data in the nonprofit and philanthropic sector, the best place to go is Lucy Bernholz’s Philanthropy 2173 Blog.

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How To Analysis Indiana Directory 28

SCD Group

JANUARY 6, 2013

In the 12 months of curating the SCDdaily blog, I’ve covered a lot of issues facing associations, association executives and association volunteers. I’ve read (and/or scanned) thousands of pages of blogs, tweets and articles (from HBR, FastCompany, Forbes, WSJ, USA Today). How do we keep up with all the changes?”. but do they?

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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Marketing How To Sample Discount 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media. Otherwise, why do it? Online community.

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Content Newsletter Social Media Case Study 100

Associations Now

JULY 29, 2015

The full 38-minute session can be viewed on the WCAI blog.) Have you adopted a “moneyball” approach to recruitment, retention, and engagement? The post A Lesson in Membership Marketing From Our National Pastime appeared first on Associations Now. Share your thoughts and experiences in the comments.

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Marketing Milwaukee Survey Analysis 40

SCD Group

APRIL 28, 2013

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.

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Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies.

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