Membership Marketing

JANUARY 14, 2013

The questionnaire is now live for the 2013 Membership Marketing Benchmarking Report. However, if you are not on the Marketing General Incorporated email list, you can use this link to fill out the survey. Of course I will report many of the findings from our research here on the blog. It is that time of year again.

Marketing 40

Marketing Survey Analysis Report 40

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference. Visit the NaylorNet staff at booth 806. TNSAE 50 th Annual Tradeshow.

Directory 60

Directory California Social Media Newsletter 60

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

Report 40

Report Marketing Survey Recruiting 40

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? RADIUS Blog. Jason Miller with Radius Blog offers great tips on how to building a LinkedIn company page. Association Publishing Market Puts Digital In Focus.

Georgia 60

Georgia Directory Newsletter Revenue 60

Reid All About it

MARCH 29, 2013

But first, I really should graduate from this baby blog to a big girl blog, but not until I get to the “Later” section of my to-do list. “As Tagged: Content Marketing , Digital Media , Web and Social Media , Website. She says, “I’m calling baloney on myself.” Take a look at her website checklist. Hugh Schofield, BBC News ).

millennials 150

millennials Social Media Content Innovation 150

Association Adviser

JUNE 18, 2013

alansmurray Just launched: Our “Fact Tank” blog, dedicated to finding news in the numbers [link] via @pewresearch. Search Engine Marketing Value Proposition. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

@alansmurray Just launched: Our “Fact Tank” blog, dedicated to finding news in the numbers [link] via @pewresearch [link]. Search Engine Marketing Value Proposition. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Small communities on blogs and Facebook wield the most influence. May 29-31, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Associations Now

JANUARY 8, 2014

It’s not too late for one last year-in-review blog post, is it? Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013.

California 40

California Directory Case Study Member Engagement 40

Spark Consulting

JANUARY 8, 2014

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

Social Media 150

Social Media Case Study Innovation Leadership 150

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. So if your association announcement is really worth sharing, be sure to tell your members more than once.

Press Release 100

Press Release Marketing Social Media New York 100

Spark Consulting

DECEMBER 27, 2013

Top 5 posts on the Spark blog in 2013: Is It Time for a New Model of Membership? Membership Marketing on a Shoestring Budget. Must be that time of year! Why Is Membership the Only Relationship? Do You Know How to Be a Member? Association Alumni Networks. Notice a theme?

Marketing 150

Marketing How To 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

Social Media 150

Social Media Innovation Review Technology 150

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. Their CEO blogged and Tweeted about it a lot too. Taking your members along with you. The starting point.

Project 100

Project Marketing Committee Proposal 100

Membership Marketing

JULY 17, 2013

Two of our authors of the Membership Marketing Benchmarking Report will present an interactive webinar on July 30 at 2:00 p.m. EDT to review the findings from our 2013 benchmarking research. You can also download a copy of the 2013 Report using this link. 2013 Benchmarking Survey' The webinar is free of charge.

Report 40

Report Marketing Survey Review 40

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

Conference 40

Conference Cost Content New York 40

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. It's focus on the new year week! My favorite? SED: Serendipity, Empathy, Discovery. My favorite?

Social Media 150

Social Media Communications Marketing Innovation 150

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Thanks For Playing

JANUARY 16, 2013

KiKi L'Italien encourages us to live dangerously in 2013. Jeff Hurt identifies conference trends to watch for 2013. Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Bold" marketing predictions for 2013.

millennials 150

millennials Leadership Tips Marketing 150

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

Marketing 66

Marketing Revenue FAQ Review 66

Thanks For Playing

JANUARY 2, 2013

Five important fixes for your 2013 content marketing efforts. Five trends to IGNORE in 2013. Short list this week - lots of writers were off for the holiday. Tips for networking in the real world (these work, trust). Does "Big Data" just equal " data models behaving badly "? What do you think? Want to be more productive?

Products 150

Products Tips Content Marketing 150

Associations Now

APRIL 3, 2014

That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. ” The full report comes out in June, but you can read more early details from the study on the Membership Marketing Blog. Innovation as Craft.

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Membership Marketing

JULY 26, 2013

million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy. Costco''s New Membership Growth Keeps Sales Humming, June 4 2013. [2]. They added 2.3 Tiered Membership.

Marketing 40

Marketing Atlanta Price Maine 40

Associations Now

MAY 30, 2013

Blog posts fuel the conversation and foster insight. Blogs and events share common ground: They create value. Why events and blog posts shouldn’t be mutually exclusive, and more, in today’s Social Media Roundup. NEW POST – Why You Should Treat Your Next #Event Like A Blog Post [link] #eventprofs #vistage.

Social Media 40

Social Media Video Team Marketing 40

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? The Ten Biggest Event Management And #Marketing Fails Of 2013 #eventprof [link].

Social Media 40

Social Media Marketing Colorado Boston 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Our recent #membership blog post: The Importance of Creating Content to Foster Membership Loyalty [link]. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh?

Social Media 40

Social Media Content Marketing Newsletter 40

Aaron Wolowiec

MARCH 11, 2014

percent in 2013, with a total of 25.4 Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. 25 by the Bureau of Labor Statistics.

millennials 100

millennials Survey Report Newsletter 100

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. When it comes to email marketing, the most important thing is the content of your email. This should be obvious, really,” writes Alex Aspinall for B2B Marketing , who also offers other useful ideas on the matter.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

Social Media 150

Social Media Review Innovation Survey 150

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Membership Marketing

SEPTEMBER 13, 2013

Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. These programs take place on Thursday, November 21, 2013, in Chicago at the Holiday Inn Chicago Mart Plaza, and on Thursday, December 5, 2013, in Alexandria, VA at the Holiday Inn & Suites. Determine the True Value of a Member.

Chicago 40

Chicago Marketing DC Washington 40

Membership Marketing

OCTOBER 8, 2013

The 2013 Membership Marketing Benchmarking Report highlights that 32% of associations “continue indefinitely to contact lapsed members.”. There are many marketing tools available for following up with former members. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 40

Marketing Tools Resources Communications 40

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Membership Marketing

OCTOBER 22, 2012

As part of the series, I will be presenting a session titled, “Diagnosing and Solving Your Membership Marketing Challenges”. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 40

Marketing Recruiting Recruitment Communications 40