Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE' Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events.

Directory 60

Directory California Social Media Newsletter 60

Spark Consulting

JANUARY 8, 2014

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013.

Social Media 150

Social Media Case Study Innovation Leadership 150

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ?

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Social Media Innovation Review Technology 150

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Our recent #membership blog post: The Importance of Creating Content to Foster Membership Loyalty [link].

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Social Media Content Marketing Newsletter 40

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

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Social Media Marketing Recruiting Recruitment 40

Associations Now

MAY 30, 2013

Blog posts fuel the conversation and foster insight. Blogs and events share common ground: They create value. Why events and blog posts shouldn’t be mutually exclusive, and more, in today’s Social Media Roundup. — The Peregrine Agency (@PeregrineAgency) May 30, 2013. Define Your Purpose.

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Social Media Video Team Marketing 40

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”.

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Press Release Marketing Social Media New York 100

Associations Now

AUGUST 14, 2013

Graduate programs in social media are apparently on the rise, but one consultant says job candidates with such degrees are exactly the type of people your association should avoid. Are you looking to hire a social media manager? Have you noticed candidates with social media degrees on their resumes?

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Social Media Report Content Marketing 40

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. It's focus on the new year week! My favorite? My favorite? My favorite?

Social Media 150

Social Media Communications Marketing Innovation 150

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. Positive Spin.

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Social Media Newsletter Tips Conference 40

Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

DECEMBER 16, 2013

The value of word-of-mouth efforts in the age of social. Plus: How social media has shifted the way we think about transparency—and what that means for your workplace. Social media has this way of changing our lives in subtle ways—from the way word of mouth drives the way we act, to the way it changes our expectations.

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Social Media Examples Marketing Communications 40

Associations Now

DECEMBER 18, 2013

An innovation initiator’s tips and more, in today’s Social Media Roundup. — Devin Crosby (@devincrosby) December 18, 2013. But in a blog post for Management-Issues.com , Brooker discusses how witnessing a large organization’s determination to innovate spurred him to think differently. Never Too Late To Innovate.

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Social Media Innovation Tips Team 40

Associations Now

DECEMBER 12, 2013

That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. — John Spence (@AwesomelySimple) December 12, 2013. Are you sending too much email? Let’s clarify.

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Social Media Library Email Marketing Resources 40

Associations Now

DECEMBER 10, 2013

In the battlefield of a competitive market, you have to prove to members why you stand above your competition. More thoughts in today’s Social Media Roundup: Shark in the Water. — Amanda Kaiser (@SmoothThePath) December 10, 2013. — Amanda Kaiser (@SmoothThePath) December 10, 2013. ht @ SmoothThePath ).

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Social Media How To Marketing Organization 40

Velvet Chainsaw

JULY 27, 2012

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings.

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Social Media Survey Tools Report 40

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. One association executive’s tips, in today’s Social Media Roundup: Talking Points. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. Lend members your ears!

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Social Media Content Tools Marketing 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Social Media millennials Review Report 40

Associations Now

MAY 6, 2013

Business retreats perfectly designed for wine lovers, and more, in today’s Social Media Roundup: Retreating At A Winery. — Mariella Irivarren (@mirivarren) May 6, 2013. — De-de Mulligan, CMP (@DedeMulligan) May 6, 2013. A Corporate Retreat for Team-Building, With a Taste of Wine nyti.ms/ZkJyI6

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Social Media Team New York California 40

Associations Now

SEPTEMBER 3, 2013

Video blogging’s future may soon lie in the eyes of the beholder—if they’re wearing Google Glass. Traditional point-and-shoot video blogging might get the boot as Google Glass hits the market and “glogging” hits the scene. — Women On Business (@womenonbusiness) September 3, 2013.

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Social Media Video Leadership Content 40

Associations Now

JULY 12, 2013

Free Slurpee Day offers a free lesson in smart marketing. What can associations learn from this cool marketing campaign? The answer, and more, in today’s Social Media Roundup: Free Slurpee Day. . — Callie Cady (@CallieCady) July 12, 2013. — Ben Martin, CAE (@bkmcae) July 12, 2013. ht @bkmcae ).

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Social Media Marketing Products Organization 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

MAY 7, 2013

That, and more, in today’s Social Media Roundup: Wear Me. — John Federico (@gadgetboy) May 7, 2013. 8 Ways to Transform Events into Powerful Content Marketing contentmarketinginstitute.com/2013/05/transf… via @ cmicontent #eventprofs. — AIBTM 2013 (@AIBTMevent) May 7, 2013.

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Social Media Content Technology Industry 40

Associations Now

SEPTEMBER 26, 2013

Why you should embrace the member testimonial, and more, in today’s Social Media Roundup: True Believer. How To Improve Annual Meeting Marketing By Incorporating Member Testimonials [link] #asae #assnchat. — Event Commercials (@evcmtv) September 26, 2013. So they say: In a courtroom, they call it evidence.

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Social Media Conference Marketing How To 40

Associations Now

JULY 9, 2013

Discover the different types of brochures out there, and more, in today’s Social Media Roundup: Choosing The Right Brochure. — Heidi Thorne (@heidithorne) July 9, 2013. — CUT Communications (@CUTComs) July 9, 2013. Discover 6 basic types of printed brochures: [link] #eventprofs. Why does it matter?

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Social Media Cost Innovation Products 40

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Want to make real progress in 2013? Want to innovate in 2013? Big list this week.

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Social Media Review Innovation Survey 150

Associations Now

OCTOBER 24, 2013

Thoughts on these issues in today’s Social Media Roundup: Think Outside the Venue. — Picatic (@Picatic) October 24, 2013. According to BizBash , all three have doubled as event venues for marketing firms or others. — Bryan Wempen (@bryanwempen) October 24, 2013. A cemetery. A walk-in freezer.

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Social Media Event Planning Conference Industry 40

Thanks For Playing

DECEMBER 12, 2012

The world's most awesome 12 word social media policy (h/t to the SocialFish) Is a network mindset (Beth Kanter) the solution to your Board succession woes ? The year end lists are already starting, and this is a good kick off: epic marketing failures. "Linear thinking is useless in a non-linear world." Want to be a great leader?

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Social Media Class Price Tips 150

Associations Now

SEPTEMBER 17, 2014

Today’s Social Media Roundup explains how one company’s pulling it off: Being Smart About Paid Distribution. How Intel doubled its blog traffic in less than a year [link] via @feedly #publishing #assnchat cc @assnmediapub. You know who’s good at blogging? Intel, apparently. ht @ kimhowarddc ).

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Social Media Content Event Planning Strategy 40

Associations Now

OCTOBER 3, 2013

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. — John Segota, CAE (@JohnSegota) September 26, 2013. Image power : As social media tools go, Instagram is still viewed as a relatively new kid on the block.

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Social Media Communications How To Video 40

Associations Now

JUNE 27, 2013

Learn how to respond when things go awry at your event, and more, in today’s Social Media Roundup. — Kevin Jackson (@kevinlfj) June 27, 2013. Johnson Experience Marketing, recalls a time when he was expecting delivery of equipment for setup at a conference and an empty truck arrived. Roll With The Punches.

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Social Media Project Cost Content 40

Associations Now

APRIL 8, 2013

— etouches (@etouches) April 8, 2013. The thing is that inspiration is the truffle of our industry, very tough to find,” writes Julius Solaris of the Event Manager Blog. He rounded up a series of ideas from events, based on themes like collaboration, marketing, community, and experience, among others. ” bit.ly/YGobUN

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Social Media Innovation Conference Industry 40

Associations Now

JULY 29, 2013

More in today’s Social Media Roundup: That’s “CDO” To You. — Rick Johnston, CAE (@rjohnston) July 29, 2013. — Dave Lutz (@VelChain) July 29, 2013. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. But that may be stepping on IT’s toes. ASAE13 @ICFI.

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Social Media Tips Content Revenue 40

Associations Now

SEPTEMBER 19, 2013

The details, and more, in today’s Social Media Roundup. Power to the quiet one: John Chen, the National Association for Law Placement’s communications & marketing manager is a leader, just quieter than most. The post Social Media Roundup: What Your Job History Says About You appeared first on Associations Now.'

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Social Media Video Communications Leadership 40

Associations Now

APRIL 3, 2014

That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. ” The full report comes out in June, but you can read more early details from the study on the Membership Marketing Blog. Innovation as Craft.

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Los Angeles Recruiting Recruitment Innovation 40

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

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Conference Cost Content New York 40

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Social Media Analysis Case Study Maine 28