Association Adviser

JUNE 18, 2013

alansmurray Just launched: Our “Fact Tank” blog, dedicated to finding news in the numbers [link] via @pewresearch. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. July 20-23, 2013.

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Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

@alansmurray Just launched: Our “Fact Tank” blog, dedicated to finding news in the numbers [link] via @pewresearch [link]. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. John Obrecht.

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Directory Florida Newsletter Revenue 60

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

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Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Small communities on blogs and Facebook wield the most influence. May 29-31, 2013.

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Georgia Directory New York Newsletter 60

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”.

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Press Release Marketing Social Media New York 100

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

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Social Media Innovation Review Technology 150

Slice-Works

JULY 18, 2013

Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

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Content Strategy Marketing Tips 28

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

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Conference Cost Content New York 40

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. There are a few important considerations here, and some of them highlight the risks that come with this strategy.

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Marketing Revenue FAQ Review 51

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Our recent #membership blog post: The Importance of Creating Content to Foster Membership Loyalty [link]. — Silverbear (@SilverbearLtd) September 20, 2013.

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Social Media Content Marketing Newsletter 40

Associations Now

JULY 3, 2013

Also: Create a strategy to ensure that you don’t run out of food at your next event. Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. — BrightBull (@BrightBull) July 3, 2013. — Beth Sanborn (@FarFromCamelot) July 3, 2013.

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Email Marketing Social Media Marketing Maine 40

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

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Strategy Examples Marketing Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Associations Now

MAY 30, 2013

Blog posts fuel the conversation and foster insight. Blogs and events share common ground: They create value. Why events and blog posts shouldn’t be mutually exclusive, and more, in today’s Social Media Roundup. NEW POST – Why You Should Treat Your Next #Event Like A Blog Post [link] #eventprofs #vistage.

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Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

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Marketing Products Social Media Recruiting 40

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Association Membership Marketing: 12 Steps for Success.

Marketing 40

Marketing Cleveland Content Communications 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

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Nashville Analysis Review Communications 100

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

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Marketing Sample Recruiting Recruitment 40

Eric Lanke

FEBRUARY 12, 2018

Allow me to ground this description in the results of our Board's last Scenario Planning exercise, conducted in 2013 and looking ahead to 2018. Then, the two Megatrends chosen were the hybridizaton of technologies in our industry and the globalization of our supply chains and market strategies. With me so far?

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Analysis Survey Technology Industry 100

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

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Content Strategy Social Media Tools 28

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

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Beth Kanter

FEBRUARY 19, 2013

Note From Beth: Blog Carnivals are a themed collection of blog posts. They have been for a long time and some nonprofits, like Momsrising, have been using them as part of their engagement strategy. Welcome to the Nonprofit Blog Carniva l round-up! Flickr Photo by Domen Jakus. budget). . Watch out, Hollywood!

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Social Media Resources Marketing Communications 28

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Embed learning into strategy. We want to surround ourselves with people who are obsessed with learning and development.”. Good things happen when an organization adopts a culture of learning.

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How To LMS Learning Management System Course 155

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

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Content Strategy Social Media Sample 28

Beth Kanter

SEPTEMBER 20, 2013

Bruce Wayne (@BruceWayneFdn) September 19, 2013. PaulSchmitz1 @nonprofittimes — NONPROFIT HULK (@NONPROFITHULK) August 1, 2013. Yoda, CFRJ (@FundraisingYoda) September 20, 2013. The Whiny Donor (@thewhinydonor) September 10, 2013. Nonprofit Humor Blog chronicles funny (fictional) stories about nonprofits.

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Examples Content Strategy Social Media 28

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. Photo by Gary Clark.

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Strategy Content Tools Newsletter 28

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

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Social Media millennials Recruiting Recruitment 150

Associations Now

OCTOBER 16, 2013

8 tips for handling criticism and complaints on social media, from our Upwards Blog [link] #sm4np #assnchat #nptech. — Incline Marketing (@InclineMktg) October 16, 2013. But getting defensive might not be the best strategy. Incline Marketing Services offers “ 8 Tips for Handling Criticism on Social Media.”

Social Media 40

Social Media Newsletter Tips Conference 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For this blog post, I read the whitepaper – three times.

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Social Media Survey Video Technology 100

Associations Now

FEBRUARY 2, 2016

That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. As we think about providing great member value into the future we have three levers to pull: strategy, innovation and marketing,” Kaiser explains.

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Library Social Media Innovation Strategy 40

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. But on the yearly member visits he makes, Lanke writes on his blog , he finds he spends more time talking about what his association does than soaking up what his members are trying to achieve. Lend members your ears!

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Social Media Content Tools Marketing 40

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Marketing Social Media millennials Video 28

Associations Now

DECEMBER 18, 2013

. — Devin Crosby (@devincrosby) December 18, 2013. Building for growth: When asked to assist a successful company to improve its innovation strategy, John Brooker, a consultant and former senior vice president of Visa, couldn’t help but scratch his head—it seemed like they were doing everything right. ht @ SmoothThePath ).

Social Media 40

Social Media Innovation Tips Team 40

SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. Mobile Strategy for Small Businesses By Bridget Randolph via MOZ blog This article is written for small businesses.

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Content millennials eBook Sample 40

Associations Now

DECEMBER 12, 2013

@Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. In an Informz blog post, Alex Mastrianni writes that organizations that send six to 10 emails per month have the highest open and click rate. What’s your association’s email strategy? (ht

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Social Media Library Email Marketing Resources 40

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. You know who’s good at blogging?

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Social Media Content Event Planning Strategy 40

Mizz Information

JUNE 12, 2019

If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long. actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. They are also, for all intents and purposes, an association, and as a former and–yay!

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