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That’s so…2013

Aaron Wolowiec

This week’s guest blog post includes excerpts from “ What’s Out, What’s In: Association Edition, ” by Julie Shoop, editor of Associations Now. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. Editor’s note: See a related blog post for more on this.

Las Vegas 100
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Asking different questions: MMCC 2013 edition

Principled Innovation

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

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Reads of the Week: March 29, 2013

Reid All About it

But first, I really should graduate from this baby blog to a big girl blog, but not until I get to the “Later” section of my to-do list. “As People are too creative and innovative to not make it work. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. She says, “I’m calling baloney on myself.”

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What I’m Reading

Spark Consulting

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

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What I’m Reading

Spark Consulting

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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What I'm Reading

Thanks For Playing

Content marketing: how often? Top 10 innovations of all time. The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Subtext, have we become too dependent on technology?