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Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Plus: how mobile technology can benefit your recruiting efforts. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link]. — CMI (@CMInnovators) November 12, 2013. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link].

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Mission Driven Volunteer Q&A

Spark Consulting

So we answered them for this blog post. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013.

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Dues Cycles and Membership Metrics

Associations Now

But how do those different types of dues cycles relate to member recruitment and renewal? Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc. New data adds some new factors to weigh in the decision.

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Direct Mail Remains a Productive Channel for Membership Marketing

Membership Marketing

Again, using other marketing tools is obviously a necessity in today’s technology-driven culture. Mills conclusions were confirmed in the 2013 Membership Marketing Benchmarking research. Additionally associations with 20,000 or more members affirmed that direct mail was the most effective marketing channel for membership recruitment.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

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Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Read Sector Blogs That Cover Data: If you want to stay current on data in the nonprofit and philanthropic sector, the best place to go is Lucy Bernholz’s Philanthropy 2173 Blog. Start with this this post about Data as a buzz word , subscribe to Lucy’s blog, and read ” Navigating the New Social Economy.”

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