Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

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Marketing Sample Recruiting Recruitment 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

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North Carolina Tools Analysis United States 60

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. “How are you involved in the membership decision-making process?”

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Team Recruiting Recruitment Report 40

Beth Kanter

APRIL 8, 2014

The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days. What’s the best way to recruit and train volunteers on a Giving Day? This learning approach has two ways to capture knowledge. for five hours.

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Tips Wichita Case Study Kansas 28

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

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Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

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Recruiting Recruitment Strategy Newsletter 64

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.

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Software Industry Strategy Social Media 317

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Many associations operate under the strategy that more members is good. So, they establish policies, pricing and promotion designed to keep recruiting new members. Staff drive other associations.

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Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. That difference was a major influence that led the Society of Cable Telecommunications Engineers to evolve its membership strategy a few years ago toward deeper engagement with top decision makers. Recruiting them took on a new style, as well.

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Discount Revenue Recruiting Recruitment 40

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

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Content Newsletter Social Media Case Study 100

Associations Now

JULY 29, 2015

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. You just need the analytical power to go looking for it.

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Marketing Milwaukee Survey Analysis 40

Spark Consulting

APRIL 21, 2015

The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. Do you have any “HR program” that manages a lot of these processes that you have talked about today, and best practices?

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millennials Committee Project Recruiting 150