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Social Media Roundup: Employee Satisfaction Is Like Brand Engagement

Associations Now

How your brand-engagement strategy translates to your employee-satisfaction techniques. That tip, and more, in today’s Social Media Roundup: Company Courting. — Tammi Tatro (@TammiTatro) December 6, 2013. That tip, and more, in today’s Social Media Roundup: Company Courting. Friday Mojo.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. Gaming isn’t a fad.

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Why It’s Important to Invest in Talent Acquisition

Associations Now

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Talent is a key ingredient to any organization’s well-being.

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This Nonprofit Could Help Fight Terrorism, but Critics Are Torn

Associations Now

The Counter Extremism Project is hoping to combat terrorism with technology that’s already being used to block graphic content from social networks. But the strategy has some critics questioning whether the benefits are worth the cost to free speech. Social networks have a strong incentive to use the technology, Wallace said.

Boston 44
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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. It’s actually a specific type of content within an organization’s overall content marketing strategy. Dove provided the original branded content approach in 2013, which remains a quintessential example today.

Content 52
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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

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Direct Mail Remains a Productive Channel for Membership Marketing

Membership Marketing

“With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful.