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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Content marketing. Oh yes, that worked! Fri 10/6 at 12:30 p.m.

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Coming Soon from Spark

Spark Consulting

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Whitepapers.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

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Why We Love Associations: 10 Top Stories From the Associations Now Archives

Associations Now

The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. Do You Know Your MembersEngagement Potential? iStock/Thinkstock).

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Monday Buzz: Bite-Size Association Outreach

Associations Now

Make your communication efforts better, faster, and more digestible. Karla Gutierrez at Shift’s eLearning Blog breaks down why smaller pieces of digestible information can be an effective means of educating audiences. Hot off the blog from me! — Callie Cady (@CallieCady) April 28, 2014. Tweet of the Day.

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Monday Buzz: How to Make Your Association a Media Star

Associations Now

Corporate communications expert Erik Sherman, writing for Inc.com , outlines 11 steps to creating your own media stardom. A Time to Decide: The 2014 Pulse Report Now Available [link] #assnchat #csae. — Greenfield Services (@GreenfieldSrvcs) September 8, 2014. Looking to bolster your association’s media outreach?

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