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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. ASAE 2012 Marketing Membership & Communications Conference. Mizz Information.

Georgia 60
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Coming Soon from Spark

Spark Consulting

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.

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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. Abdi Soltani , Executive Director, American Civil Liberties Union of Northern California. Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX). Leila Roberts (@LeilaRoberts) May 22, 2014.

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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical.

Survey 60
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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.