Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Are there communication gaps across your organization? 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Presenter: Maria Bryan, digital marketing strategist and founder of Maria Bryan Creative.

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. ASAE Communication Professionals Happy Hour (Washington DC). The ASAE Communication Professionals Advisory Council is ready to kick off 2020.

Chicago 221

Chicago Massachusetts DC Washington 221

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.

California 59

California Texas Florida New York 59

Reid All About it

FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Baltimore Education Content 243

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.

California 150

California Case Study Member Engagement Review 150

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Departments are not communicating efficiently. By encouraging managers to turn their focus away from supervision and toward collaboration and communication, you give them the flexibility to empower employees.

California 100

California Innovation Team Strategy 100

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait!

Tips 120

Tips California Marketing Content 120

Associations Now

DECEMBER 19, 2018

A trade association’s marketing campaign about the need for pesticides in agriculture might do the trick. In recent comments to California Ag Today , CropLife America Communications Manager Sarah Macedo noted that the clips, produced on a tight budget and distributed via social media, have proven successful in reaching their target audience.

California 79

California America Video Social Media 79

Potomac Core

FEBRUARY 28, 2018

Since joining HCPA as its new President & CEO in January 2017, Steve Caldeira and his team continually communicate with their Board and members to stay connected to evolving member challenges and opportunities. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

InternetAssociation

OCTOBER 29, 2020

“Christina brings a wealth of policy knowledge and communications know-how to IA, where she will lead our organization in telling the story of the internet’s incomparable value to society and the economy.” Jon Berroya, Interim President and CEO.

Team 52

Team Leadership Iowa Kansas 52

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Content Strategy 195

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Using Member Personas for Smarter Marketing and Increased Engagement .

Minneapolis 79

Minneapolis Learning Management System New York California 79

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. Otherwise, you will not have the transparent communication needed for progress. For executive directors, this may be a sensitive topic to introduce.

Committee 100

Committee Leadership Review Process 100

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Association Adviser

AUGUST 30, 2018

Already, California has enacted their own privacy law, the California Consumer Privacy Act of 2019 (CCPA). degree in broadcast communications from Elon University in 2006. The passing of the GDPR is very important to individuals and organizations the U.S. Brian earned a B.A.

How To 60

How To California Boston DC 60

Associations Now

NOVEMBER 19, 2018

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. The issue has become serious enough that California recently passed a law requiring more board representation for women.

California 85

California Examples Leadership Tools 85

Delcor

FEBRUARY 7, 2022

Association leaders rely on data to understand the needs and preferences of members and make sound decisions about programs, content, and communication. New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ). Increase in data breaches due to cyberattacks.

Project 105

Project Technology Strategy Process 105

Reid All About it

MAY 26, 2011

Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences.

Sample 150

Sample California Survey Social Media 150

Association Adviser

JANUARY 19, 2017

These tours allow travel planner members to see new ships and innovations in cruising first-hand so they can better communicate the benefits of cruising to potential clients. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing. Let us know in the comments below.

Class 60

Class California Discount Innovation 60

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Association Success

APRIL 19, 2018

One of the reasons the Specialty Advertising Association of California (SAAC) Board of Directors selected me as the Executive Director, was because they were interested in evolving the association into a different organization than it had been in the past. So much of its success comes down to consistency and repetitive communication.

Leadership 74

Leadership California Industry Products 74

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – 1 CAE credit.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. For example, if you are running a training on concise and direct communication, “all the sentences you read or hear in the training better be concise and direct”.

Organization 62

Organization California Cost Innovation 62

Association Adviser

NOVEMBER 14, 2013

How to Communicate After a Train Wreck. Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question. Dan Varroney.

Directory 60

Directory California Social Media Newsletter 60

Associations Now

OCTOBER 24, 2016

The California Restaurant Association put its support behind a member-launched project that helps to connect transgender people with jobs in the restaurant industry. The California Restaurant Association is backing a project started by one of its members that will help reduce the high rate of unemployment among the transgender community.

Project 40

Project California Certificate Industry 40

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary.

Georgia 60

Georgia Directory California Newsletter 60

Reid All About it

JULY 14, 2011

Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform. Show them how to communicate, especially to critics; don’t assume they already know.

Social Media 150

Social Media California Team Communications 150

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: nonprofit communications expert Sean Kosofsky. Did you know that 35% of the U.S. Thinks small wins.

Review 85

Review Education Tips Technology 85

GrowthZone

JULY 24, 2018

The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. with offices in California, Illinois, Louisiana, India, and Australia. Pricing available upon request.

Software 84

Software Association Management Austin Atlanta 84