Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

OCTOBER 16, 2014

Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year. five or more communication channels (including in-person events, websites, social media, email, and postal mail).

Social Media 40

Social Media Indiana Austin Texas 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Are you focused on increasing revenue through m-learning? revenue goals. revenue goals.

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

AUGUST 15, 2014

Meetings and conferences are a large percentage of nondues revenue for most associations. Here are some that stood out to me: Communicate the unexpected. When sending emails to your potential or registered attendees, make sure they’re clever and informative. So you better create one that can’t be missed, right?

Conference 40

Conference Discount Maine Social Media 40

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. What information, collaboration, or networking opportunities do they need?

Member Engagement 257

Member Engagement Strategy Tools Content 257

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission.

Video 52

Video Marketing Recruiting Recruitment 52

Leading Learning

MAY 24, 2022

For learning businesses, it represents a tremendous opportunity for supporting social and informal learning, both of which are generally regarded as responsible for much, much more of our learning than formal education and training experiences are Informal learning. Facebook acquired Oculus in 2014. The Growth of Mobile.

Course 101

Course Video Cost Certificate 101

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. How two associations are succeeding.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

DECEMBER 11, 2013

A better newsletter: Despite the rise of email and mobile marketing, print newsletters remain among associations’ favorite means to share news and information with membership. Events 2014: Chances are you’ve got at least one big association event coming up this year. What event trends are your looking forward to in 2014?

Newsletter 40

Newsletter Nashville Social Media Revenue 40

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Business 2 Community. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meagan Rockett.

Directory 60

Directory Texas Newsletter Social Media 60

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Achieve

SEPTEMBER 25, 2014

According to the latest research, disclosing financial information is less vital to securing charitable donations. Retention takes effort, good communication and dedicated stewardship. Most often, organizations use performance indicators such as donated revenue and number of new or returning donors. Sources: Barber, P., &

Indianapolis 40

Indianapolis Social Media Cost Report 40

Associations Now

SEPTEMBER 24, 2014

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. And the document that was created … was our roadmap.” It all had to change.

System 40

System United States Course Process 40