Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruiting 60

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Winning champions commit to act first.

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DC Arlington Virginia America 232

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It may not come as a surprise, but building membership is at the top of the pile when it comes to challenges associations plan to tackle in 2014, according to a new survey of more than 400 DC-area associations.

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Survey DC Revenue Report 40

Associations Now

OCTOBER 14, 2014

Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. “Non-profits who accept funds via the web reported higher rates of past revenue growth. They’re also more inclined to expect revenue growth this year.” A new study finds out.

Software 40

Software Revenue Social Media Tools 40

Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. And 60 percent characterize themselves as very or somewhat satisfied with the revenue generated by the virtual event. So why the boom?

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Survey Cost Technology Revenue 100

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. Emoji have become a ubiquitous form of communication and expression in the digital age. Beyond adding a fun new way for doctors to communicate via text, each download does some good: Proceeds from sticker sales support the SDMS Foundation.

Social Media 89

Social Media Revenue Products Examples 89

Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days.

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Potomac Core

AUGUST 3, 2016

In the 2014 Strategic Member Engagement Survey , organizations who regularly conduct impact surveys instead of “satisfaction” surveys report stronger operating performance than those who survey less frequently: Survey Frequency. Annual revenue up. Annual revenue up. Fee for Service revenue up. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to create and drive engagement with a social networking strategy that includes an integrated online community.

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Case Study Arizona Social Media Revenue 150

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.

Revenue 40

Revenue Innovation Video Survey 40

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Poor communication/coordination.

Nashville 100

Nashville Analysis Review Communications 100

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. For the Global Cold Chain Alliance, revenues have grown by 25% in two years.

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Strategy DC eBook United States 100

Associations Now

OCTOBER 16, 2014

Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year. five or more communication channels (including in-person events, websites, social media, email, and postal mail).

Social Media 40

Social Media Indiana Austin Texas 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

MARCH 25, 2014

— Kristin Veach (@kristin_veach) March 24, 2014. Top 10 Event Tech Trends in 2014 via @abceyevents #eventprofs #pcma [link]. — Jeff Hurt (@JeffHurt) March 24, 2014. Kenny’s blog, Christina Green suggests how chambers of commerce can leverage golfing events to raise revenue. Lots of good stats!

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Associations Now

NOVEMBER 15, 2016

OnStar, an electronic communications and vehicle-assistance tool installed in General Motors vehicles and offered as an aftermarket installation option , isn’t traditionally considered an SaaS platform in the way that, say, Office365, Slack, or even Netflix are. You may be able to have a real revenue-generating opportunity.”.

Strategy 40

Strategy Detroit Examples Revenue 40

Associations Now

OCTOBER 26, 2016

An excess of milk is creating an imbalance in the supply and demand for dairy, not to mention a drop in revenue for dairy farmers. Although Christopher Galen, senior vice president of communications at the National Milk Producing Federation (NMPF), said that boom-and-bust cycles in the dairy industry aren’t unusual. Got Milk?”.

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New Hampshire Price Revenue Products 40

Associations Now

MAY 24, 2013

Technological advances are making it possible for machines to communicate with one another, and now a trade group has been established to help standardize the industry. We must show companies that are interested M2M deployments … that there is a provable ROI for communications between devices.

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Las Vegas Maine Communications Software 40

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Are you focused on increasing revenue through m-learning? revenue goals. revenue goals.

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

JANUARY 21, 2014

225M The number of people who attended meetings and events in the United States in 2012, according to early data from the 2014 Economic Significance of Meetings to the US study by the Convention Industry Council. The full study, which is expected to be released by the end of the month, is an update to CIC’s 2010 Economic Significance Study.

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United States Industry Report Revenue 40

Association Adviser

NOVEMBER 19, 2013

That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication. We understand you’ve turned to technology to help you solve communication challenges. We’re using a lot of electronic communication to get industry news out to our members.

Social Media 60

Social Media Louisiana Video Technology 60

Associations Now

DECEMBER 2, 2015

When an organization begins to focus too heavily on its mission, it may miss out on crucial revenue. ” Instead of having one person address conflicts as they appear, successful organizations ensure commercial and cause-focused groups communicate with one another before making key decisions. 52% increase over 2014.

How To 40

How To Boston Revenue Resources 40

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

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Case Study eBook Content Social Media 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AAM] “ Catching Up With Membership Stories, Part 1 ,” March 12, 2014.

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Price Course Revenue millennials 40

Tom Morrison

JULY 30, 2014

Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications. If this is your choice of communication, you are losing 68% of your audience.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Associations Now

AUGUST 15, 2014

Meetings and conferences are a large percentage of nondues revenue for most associations. Here are some that stood out to me: Communicate the unexpected. You want to tell them a little about your organization’s and meeting’s culture through your communications,” said Holliman. “If Here’s how to get started.

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Conference Discount Maine Social Media 40

Associations Now

MAY 9, 2014

According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. For $99, all NAMA members can receive 12 hours of education from its 2014 NAMA OneShow—whether or not they attended in person.

Mooc 40

Mooc Course Price United States 40

Velvet Chainsaw

APRIL 10, 2014

Consider the following stats from a 2014 Benchmarking Report from the Corporate Learning Network on measuring knowledge investment: 60% of business leaders say they focus their budgets on education programming that aligns with their company’s growth objectives. Executives Expect ROI From Employees’ Conference Attendance.

Education 40

Education Conference Proposal Committee 40

Associations Now

MARCH 25, 2015

MANA emailed about 350 ex-members in 2014 with an offer to come back, for a full 12-month membership, at whatever price they thought was appropriate. That was Cohon. It certainly caught people’s attention, Cohon says. The message that we got was no. The numbers were scattered.”

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Price Course Cost Communications 40

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. We’re a lot less restrained with our money in small increments than all at once.

Price 40

Price Case Study Cost Recruiting 40

Associations Now

SEPTEMBER 10, 2014

Total revenue: $465,255. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. New members enrolled: 1,899. Dues per member: $245. ROI: 1,761 percent. None of those numbers are typos.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Communication Plan & Tools. How often will you communicate?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission.

Video 52

Video Marketing Recruiting Recruitment 52

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

Marketing 60

Marketing Social Media Revenue Communications 60