SOS Association

OCTOBER 23, 2019

How we work, learn, communicate, and cooperate with others all have certain levels of diversity to them. When we recruit and hire staff and volunteers, we often subconsciously choose candidates that look and think just like ourselves. In the bigger picture, the organization becomes stronger. Start at the beginning. How We Hire.

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Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

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Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. In a slow growth environment look for companies and professionals to continue to gravitate only to those organizations who move the needle for their industries. Disruptive Advocacy.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

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Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the survey isn’t limited to 2014. When negotiating a raise or setting a proper baseline salary for a new job, it’s essential to know what your industry’s benchmarks are.

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Establish and Communicate Membership Value. Define Awareness and Recruitment Strategies. The fourth registrant from each organization is free.

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Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Overall, organizations are becoming not only smarter in their use of social media but braver. Be careful what you tweet.

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Associations Now

MARCH 14, 2014

Reflecting on her presentation at the 2014 ASAE Great Ideas Conference with Socious’ Joshua Paul on her Mizz Information blog , McGary explains that to keep members coming back for more, association employees should commit themselves to more active participation, cross-promotion, volunteer collaboration, and other actions.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. ht @ InclineMktg ).

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Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. It’s not them, it’s you. Stay 10 Steps Ahead.

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Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

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Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. Throughout the year, the sponsors are promoted through advertising, banners at events, and other communications.

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Beth Kanter

APRIL 8, 2014

Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy. What’s the best way to recruit and train volunteers on a Giving Day?

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SCD Group

JANUARY 13, 2014

Fast-Paced Best Seller: Author Russell Blake Thrives on Volumes By Alexandra Alter via The Wall Street Journal Frequency may be an important strategy for association communicators as shown in this article. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences.

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Higher Logic

JANUARY 29, 2019

If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives. Regardless of whether it holds true for your organization, one thing we know for sure is that you can do better. Want to know more about engagement?

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Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

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MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. This presents a crucial opportunity for your organization. Elevates the value of your page. Better promotion and brand awareness.

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Associations Now

AUGUST 20, 2014

Organizations that plan to survive 21st-century competition need to put more focus on hiring women for leadership roles. — Sarah Sladek (@SarahSladek) August 20, 2014. When hiring and promoting leaders , organizations know they’re competing for the best and brightest talent available. why we need Women Leaders.

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Association Adviser

JANUARY 21, 2014

Chances are that someone at your organization has already asked the same questions you’re pondering. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool.

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Associations Now

SEPTEMBER 24, 2014

“And so the structure that we used here was to make a treatment plan for our organization: We know there are things that need to be addressed, and here’s how we know them. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. It all had to change.

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Beth Kanter

NOVEMBER 7, 2014

They have just announced this year’s winners and prepared an excellent briefing for Charity CEOs with articles, case studies, and examples of how to use social in every aspect of the organization from recruiting employees to governance to communications strategy. Mark Flannagan (@MarkFlannCEO) November 6, 2014.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

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