Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

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MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission.

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Video Marketing Recruiting Recruitment 52

Association Success

JUNE 11, 2019

million since 2014. Associations that cultivate a team perspective, focus on incorporating and communicating with their freelancers can build more cohesive workgroups, improve communication and boost enthusiasm. One of the current challenges is that our business systems aren’t structured to identify and recruit freelance talent.

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United States LMS Software Team 102

Higher Logic

JANUARY 29, 2019

Communication Plan & Tools. Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? How often will you communicate? Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul. The best approach?

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Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Advice for Increasing NDR.

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Revenue Newsletter Recruiting Recruitment 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

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Case Study Arizona Social Media Revenue 150

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

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SOS Association

OCTOBER 23, 2019

How we work, learn, communicate, and cooperate with others all have certain levels of diversity to them. When we recruit and hire staff and volunteers, we often subconsciously choose candidates that look and think just like ourselves. 2014, March 25). Building a diverse team is usually one of the more difficult tasks.

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SOS Association

OCTOBER 23, 2019

How we work, learn, communicate, and cooperate with others all have certain levels of diversity to them. When we recruit and hire staff and volunteers, we often subconsciously choose candidates that look and think just like ourselves. 2014, March 25). Building a diverse team is usually one of the more difficult tasks.

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Team Florida Communications Committee 40

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Disruptive Advocacy. Nontraditional associations are utilizing their strategic planning process as a launching point for disruption. Leading The Cold Chain.

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SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Forrester (2014) More than 122 trillion emails are sent every hour. MarketingProfs (2014) Email is converts a whopping 25% of potential donors. The call to action grabs the recipient.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

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Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the survey isn’t limited to 2014. AIGA also offers an archive of salary data stretching back to 2008.

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Establish and Communicate Membership Value. Define Awareness and Recruitment Strategies. Mark Levin, CAE, CSP, President, B.A.I.,

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Chicago Marketing DC Washington 40

Associations Now

MARCH 14, 2014

Reflecting on her presentation at the 2014 ASAE Great Ideas Conference with Socious’ Joshua Paul on her Mizz Information blog , McGary explains that to keep members coming back for more, association employees should commit themselves to more active participation, cross-promotion, volunteer collaboration, and other actions.

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Associations Now

AUGUST 20, 2014

— Sarah Sladek (@SarahSladek) August 20, 2014. ” The challenge lies in following through on pledges to implement more inclusive hiring and recruitment practices. (ht — Jim Roberts (@nycjim) August 20, 2014. There’s no better time than the present to combat that pervasive trend. why we need Women Leaders.

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Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. New Assn Subculture: The New Question Assns Should be Asking Every Day [link] #assnchat. A Pin Is Worth a Thousand Words.

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Social Media Strategy Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. It’s not them, it’s you. Stay 10 Steps Ahead.

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SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Get to work on improving your customer experience. On hiring more empathetic employees.

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Email Marketing eBook Communications Video 40

Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. They are also the ones that focus most on websites, phone agents, mobile, and measurement/analytics.”.

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Association Adviser

JANUARY 21, 2014

” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. Marketing & Communications audit CDO Chief Data Officer Google Analytics lead generation scorecard marketing marketing tools measuring data member generation'

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North Carolina Tools Analysis United States 60

Associations Now

OCTOBER 29, 2014

Online community success needs dialogue – make commenting easier: [link] #assnchat. — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. That’s one of the arguments RealMatch’s Carole Oldroyd makes on the company’s Recruitment Advisor blog.

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Strategy Marketing Social Media Recruiting 40

Associations Now

JUNE 1, 2015

Grant expanded on this in 2014 article, “ How to Succeed Professionally by Helping Others ,” in which he argued that providing support for others just makes good business sense: You build contacts, learn new skills, and develop the capacity to recruit others to get behind you. Communicating is one thing.

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Associations Now

SEPTEMBER 28, 2016

What’s missing is specifically framing content to solve problems, optimizing it for search engines, getting readers’ contact info in exchange for content, tracking them as leads over time, and moving them along the recruitment funnel with additional, more targeted content and resources. If they’re so good at content, though, why not?

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Case Study eBook Content Social Media 40

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. Professionals from smaller nonprofits, meanwhile, were more likely to use content marketing to recruit volunteers than those from larger organizations (45 percent vs. 26 percent).

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Content Marketing Social Media Newsletter 40

Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. Throughout the year, the sponsors are promoted through advertising, banners at events, and other communications.

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Metro Illinois Detroit United States 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. Marika Lynch is a writer and communications consultant for Knight Foundation.

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Tips Wichita Case Study Kansas 28

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

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Technology How To Video Social Media 60

Associations Now

JUNE 4, 2014

communication. Laurie Kulikosky, CAE, director of strategic development at the American Society of Transplant Surgeons and chair of ASAE’s 2013–2014 Membership Section Council, says these words capture what a lot of membership professionals have felt and known for a long time. lead, leadership. relationship. annual, annually.

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Analysis Committee Recruiting Recruitment 40

SCD Group

JANUARY 13, 2014

Fast-Paced Best Seller: Author Russell Blake Thrives on Volumes By Alexandra Alter via The Wall Street Journal Frequency may be an important strategy for association communicators as shown in this article. Some novelists are obsessed by plot pacing and character development, others by a literary turn of phrase.

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millennials Texas Content Marketing 40

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. We’re a lot less restrained with our money in small increments than all at once.

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Price Case Study Cost Recruiting 40

Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Take the time to formulate the right questions and pilot test before you go live. Be careful what you wish for.

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Survey Analysis Oakland Innovation 60

Associations Now

SEPTEMBER 24, 2014

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. And the document that was created … was our roadmap.” It all had to change.

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System United States Course Process 40

Beth Kanter

NOVEMBER 7, 2014

They have just announced this year’s winners and prepared an excellent briefing for Charity CEOs with articles, case studies, and examples of how to use social in every aspect of the organization from recruiting employees to governance to communications strategy. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Support me?

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Social Media Case Study Recruiting Recruitment 28