Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60

Association Adviser

APRIL 15, 2014

Brand X’s strategy to increase likes unintentionally risks transforming a growth play into a volume and promotion play. Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Let’s take an example from packaged goods.

How To 60

How To Social Media Examples Strategy 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Success and failure is defined by asking, “How much did we grow membership this year?”

Revenue 40

Revenue Innovation Video Survey 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

MARCH 21, 2014

Also: tips on how to inspire creativity while being a laid-back leader. Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

MARCH 12, 2014

Hill recommends that staff members Google their nonprofit to see how it’s perceived by the public. They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. How can you use #Pinterest for event planning? Tweet of the Day. Pinterest isn’t just for fun.

Event Planning 40

Event Planning Recruiting Recruitment Review 40

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Report 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

JUNE 1, 2015

And regardless of its title, Useem’s article doesn’t prescribe jerkiness as leadership strategy, or at least not exclusively. A charismatic persona and brilliant mind, the thinking goes, is not only fuel for great leadership, but license to be unethical and unlikable besides. Careful, though. Charisma has never been all it’s cracked up to be.

Leadership 40

Leadership Recruiting Recruitment Communications 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. For Mr. Blake, it is about speed, and volume.

millennials 40

millennials Texas Content Marketing 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch —or even a systems crash? Be sure to check out the Crisis Prevention & Management Template , which includes tips on how to prepare for these issues.

Tips 28

Tips Wichita Case Study Kansas 28

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Click to see full infographic. Here’s my favorite: It’s that time of year again.

Social Media 28

Social Media Case Study Recruiting Recruitment 28