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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 percent agree); member recruitment (10.8

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Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Also: Is your organization ready to go digital first? Today’s Social Media Roundup is all about the fundamentals that have to come first, particularly when you’re looking to build affinity programs. . — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014.

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Social Media Roundup: Better Strategy Means Smarter Questions

Associations Now

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

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Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. — ASI (@advsol) October 8, 2014. — Associations Now (@AssociationsNow) October 8, 2014. Who wants cake?

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2014 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

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Social Media Roundup: When Good Celebrity Endorsements Go Bad

Associations Now

In fact, as one organization learned a while back, there may be a disconnect you can’t get over. Learn more about it in today’s Social Media Roundup: Celebrity Disconnect. From the @guardian "How charities can recruit, retain and distance celebrity supporters": [link] #assnchat #nfp.