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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256
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Members Hire Strategic Solutions

Potomac Core

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Julia Hamm. Winning champions commit to act first. Asking other leaders to make the same commitment.

DC 232
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The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Staff questions about the new work layout were fielded.

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors. Identifying and Responding to Industry Disruptors.

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#VoiceYourLove: ALS Association Draws Tech-Industry Backing to Latest Campaign

Associations Now

I immediately reached out to The ALS Association in Washington, and over the next six months, we developed a close relationship that ended up by conceiving the VoiceYourLove concept.”. The strategy is similar of that used in the massively successful Ice Bucket Challenge in 2014.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.