2015 Association Management Marketing Recruiting 
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.
Associations Now
JULY 30, 2015
Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. Plus: What does task shifting at work cause? Quote of the Day.
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Association Subculture
AUGUST 26, 2011
Diversity in Association Management - the Association Subculture Weighs In. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. management. (3). marketing. (2).
Association Advocacy Chick
SEPTEMBER 30, 2014
In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? MB: We used the principles of scan, plan, implement, evaluate.
Associations Now
DECEMBER 1, 2014
Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.” Other Good Reads.
Leading Learning
JULY 12, 2021
Recruit your team. Improve your culture management. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management.
Associations Now
DECEMBER 23, 2015
As 2015 winds to a close, many of us are looking toward the new year in hopes that it brings more success and less stress—and maybe a nice new sweater. Association membership pros certainly have their hopes, too, for the holidays. An association management system full of accurate, up-to-date, and easily accessible data.
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