Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

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Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

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Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. You have a ready-made list of active, happy, and unhappy customers at your fingertips, and a reason to recruit them. Proactively Address Problems.

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention. Your association likely has a website.

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SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

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Associations Now

JANUARY 29, 2019

The power of a second chance is one that many ex-convicts struggle to receive in the job market. At a recent event, Koch called on companies to remove questions about criminal histories from employment applications, something his own company did in 2015. “If noted that with a third of all U.S.

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Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

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Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

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Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

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Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

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Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports.

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YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Social Networking, Mission Creep, and the 2014 Job Market – The Potential Risks and Rewards for Your Association with Rick Rutherford. CAE Webinar Series.

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Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

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Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? In the months and weeks leading up to the 2015 ASAE Annual Meeting & Exposition , Associations Now has tapped into the wisdom of several expert content leaders on the conference slate. Can't Be There? Facebook: Visit and “like” the conference. Game Changers.

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Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

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Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. ” Meanwhile, Schonher notes a long-term improvement in associations’ use of marketing technology platforms. Remained the same. Remained the same.

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Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

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Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. According to recent research by the Institute for College Access and Success , students who graduated with a four-year degree in 2015 are saddled with an average burden of $30,100.

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Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

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Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. Develop a plan. Measure Retention.

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Associations Now

AUGUST 22, 2016

Aluminum Association executives hope the structure change will bring academics and other experts into the fold as it pushes its recruitment efforts. The newfound emphasis on membership recruitment has emerged as the industry stares down major challenges. based, high-end smelting companies have closed since 2015.

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

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Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? Marketing General’s Tony Rossell leads the way.

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Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Get comfortable with experimenting.

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Associations Now

JANUARY 29, 2015

IADD now shares the videos with its members as part of its educational and recruitment efforts. Head of the Association of Independent Commercial Producers, analyzes 2015 #SuperBowl ads: [link] pic.twitter.com/oqkE2oTrC7. — Haylie Starin (@HaylieStarin) January 29, 2015. Super Stuff. The other game at the Super Bowl?

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Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? So why are so many association membership goals still driven by catchy slogans (20,015 members in 2015!) Can it be both? or gut feelings (90 percent retention by 2020)? So, what to make of this? It worked well.

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Associations Now

JANUARY 19, 2016

” In recent years, many nonprofits have reported struggles to recruit and retain employees. The need to develop next-generation leaders, slowing growth in emerging economies, new global competitors, and volatility in cash flow rounded out the top five hot-button issues, respondents reported.

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Associations Now

DECEMBER 23, 2015

As 2015 winds to a close, many of us are looking toward the new year in hopes that it brings more success and less stress—and maybe a nice new sweater. Spending five days a week year-round recruiting, retaining, engaging, and serving members is a busy, busy job, and often a challenging one. A new killer benefit. The golden goose.

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Associations Now

JUNE 3, 2015

It’s 2015, and we can buy just about anything online now. But, as Wharton School professor David Bell told attendees at last week’s 2015 Digital Now conference , location and buying experience still matter. “A membership is what we call in marketing an ‘experience good’ or a ‘credence good.’

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Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted.

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Associations Now

MAY 12, 2015

— Cathy Key (@drCathyKey) May 12, 2015. It’s absolutely possible, Caryn Stein, Network for Good’s vice president of communications and content, writes on the Nonprofit Marketing Blog. But only if organizations make fundraising fun, easy, and relevant for their recruits. Titanic Impact. Cathy Key, Ph.D.,

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