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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130
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2014 is done. Bring on the New Year!

YourMembership

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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The millennial mantra: give

Aaron Wolowiec

We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues. GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. Beef up your social media strategy.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team. One company employing this strategy is Jama Software. They use their community as a knowledge base for customers to consult before submitting a ticket.

Software 192
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

Tips 166
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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. . – Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Have no fear. When the U.N. Host: ASAE.

DC 150