Potomac Core

AUGUST 3, 2016

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.

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Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Associations Now

AUGUST 18, 2019

That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. So we had to not only maintain our value proposition but better communicate it and then improve on it.”.

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Strategy Kansas Revenue Newsletter 75

Association Success

DECEMBER 10, 2019

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? But we’re also living in a world of swift and constant change, not only for our members in the accounting profession but for us in the communication business.

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Content Strategy Ohio Communications 66

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

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Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

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Report Marketing Social Media Leadership 40

Associations Now

JUNE 2, 2015

Didn’t make it to the 2015 Marketing, Membership & Communications Conference in Washington, DC, this week? — Tracy Cullen (@tracyann105) June 2, 2015. "What — Kate Sigety (@KateSigety) June 2, 2015. "It's Cook (@lize36) June 2, 2015. — Lisa Campo (@HighRoadLisa) June 2, 2015.

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Chicago DC Washington Content 40

Associations Now

MARCH 26, 2019

A 2015 executive order by then-President Barack Obama encouraged the creation of such groups to boost cybersecurity cooperation in the private sector. The post Medical Device Group Embraces Threat-Sharing Strategy appeared first on Associations Now. ISAOs have emerged in retail and finance , for example.

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Strategy Minneapolis Analysis Technology 46

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? Tip: Customize your online community home page.

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Beth Kanter

NOVEMBER 17, 2014

We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. But it is no replacement for strategy!

Tools 28

Tools Strategy Social Media Project 28

Aaron Wolowiec

DECEMBER 15, 2015

We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues. GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. Beef up your social media strategy.

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millennials Social Media Case Study Analysis 100

Higher Logic

APRIL 4, 2019

The term you choose to use will influence the strategies that are developed for your communities. Using the right language – beyond "online forum" or "collaboration platform" – when referring to your community will help the community function in the intended way. Leverage the Power of Language in Your Online Community.

Communications 244

Communications Resources Process Strategy 244

Higher Logic

DECEMBER 20, 2016

The average EBS for the 2016 study is 79, up 19 points from 2015. This, in turn, helps community managers create effective engagement strategies. If you’re curious about past results, check out our 2015 Community Benchmarking Report. KPIs that matter for your community’s goals. Messages to members.

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Survey Report Strategy Member Experience 120

Beekeeper Group

FEBRUARY 13, 2015

Through interactive workshops involving expert panelists, presentations, case studies and roundtable discussions, attendees gain knowledge of strategies and practices that will enrich communications and relationships between citizens and Congress. June 12, 2015: Glamorous Grasstops Advocacy: Cause Placement and Celebrity Endorsements.

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Case Study Class Communications Technology 28

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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Tips Email Marketing Newsletter Communications 166

Higher Logic

JANUARY 30, 2019

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Insight into Lapsed Membership Leads to Better Targeting and Campaign Strategy.

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Case Study eBook Member Engagement Class 149

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Regularly and transparently communicate Industry solutions and growth opportunities. Winning champions commit to act first.

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Recruiting Recruitment Tips Strategy 150

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

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Communications Revenue DC Washington 40

Higher Logic

AUGUST 28, 2018

These communities and activities then get saved back into the AMS. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy. This should be driving your content strategy. Improved outreach effectiveness.

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Software Illinois Revenue Member Experience 159

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? ” Think he has a point—and think you could rejigger your email strategy to make this work for your organization? When Less is More.

Strategy 40

Strategy Newsletter Email Marketing Content 40

Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A marketing plan isn’t a strategic plan.

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Report Marketing Detroit Social Media 100

Higher Logic

AUGUST 29, 2019

With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team. One company employing this strategy is Jama Software. They use their community as a knowledge base for customers to consult before submitting a ticket.

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Software Team Products Recruiting 192

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

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Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Marketing Social Media Content Report 100

Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. See how we’re using video to help improve associations’ websites, conferences, and overall communication strategies.

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Social Media Video Association Management Technology 100

Higher Logic

SEPTEMBER 28, 2016

With broader reach of social networks and online communication tools, the line between digital and traditional dissolves. Community building in this environment creates greater business value, starting with the importance of getting to know your customers. The seeds of innovation are in your community insights.

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Social Media Products Cost Communications 120

Reid All About it

MARCH 17, 2017

declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. Fisk, director of public and science communications, Soil Science Society of America. . –

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DC Washington America eBook 150

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. The post Does Your Association Need a Mobile Learning Strategy?

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Strategy Revenue Content Technology 40

Associations Now

MAY 3, 2017

That’s the key finding of a new report from Nonprofit Research Collaborative (NRC), whose Winter 2017 Nonprofit Fundraising Study revealed that 61 percent of its survey respondents saw an increase in charitable receipts in 2016—a drop from 2015, when 65 percent reported growth. A multichannel strategy succeeds.

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Report Survey Strategy Communications 56

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event.

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Higher Logic

JANUARY 18, 2016

Rather than excitement, you feel angst when thinking of engagement strategies. As a community manager, this high burnout rate is scary. She’s an expert in her field (she recently spoke at our 2015 Super Forum ) and knows how important it is to rekindle the fire in your community management belly. How can you fix this?

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Maine Report Recruiting Recruitment 120