Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? Tip: Customize your online community home page.

How To 226

How To Process Tips Tools 226

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

United States 100

United States Education Leadership Association Management 100

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Members lapsed in the past 3-6 months.

Case Study 149

Case Study eBook Member Engagement Class 149

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

SEPTEMBER 28, 2016

It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

Association Management 40

Association Management Memphis Marketing Recruiting 40

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team.

Software 192

Software Team Products Recruiting 192

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?

Denver 100

Denver Georgia Survey Report 100

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? ” Think he has a point—and think you could rejigger your email strategy to make this work for your organization? When Less is More.

Strategy 40

Strategy Newsletter Email Marketing Content 40

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. It’s racked up 1.3

Tips 185

Tips Content Education Social Media 185

Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. See how we’re using video to help improve associations’ websites, conferences, and overall communication strategies.

Social Media 100

Social Media Video Association Management Technology 100

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. If mobile isn’t a big part of your strategy, you might be missing on a quickly rising movement. million in 2015.

Marketing 40

Marketing Industry Innovation Products 40

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

Strategy 40

Strategy Revenue Content Technology 40

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Associations Now

MAY 3, 2017

That’s the key finding of a new report from Nonprofit Research Collaborative (NRC), whose Winter 2017 Nonprofit Fundraising Study revealed that 61 percent of its survey respondents saw an increase in charitable receipts in 2016—a drop from 2015, when 65 percent reported growth. A multichannel strategy succeeds.

Report 55

Report Survey Strategy Communications 55

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

OCTOBER 29, 2015

The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Define a compelling shared purpose and value for your community.

CA 120

CA Products Process Strategy 120

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. What does that mean? Identify member multipliers.

United States 67

United States Member Engagement Member Experience Innovation 67

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Higher Logic

JANUARY 13, 2016

Good news is, if your community isn’t very engaged or doesn’t feel sustainable, you can mold member behavior to create the environment you want. But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. What does that mean for you?

CA 120

CA Strategy Products Process 120

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing. Does multiway communication make sense for you? Slowly, though, the company has started to expand its horizons.

Video 59

Video Examples Social Media Software 59

Associations Now

DECEMBER 21, 2015

” Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. ” Metric of the Day.

How To 40

How To New York Social Media Marketing 40

Associations Now

JUNE 3, 2015

. “But as someone who has worked the beat as a reporter and sat in an editor’s chair, I can say that most nonprofits (and businesses, too) have a difficult time pitching stories about their data and research,” Panepento Strategies principal Peter Panepento writes. — John W Lewis (@JohnWLewis) June 3, 2015.

Press Release 40

Press Release Innovation Communications Report 40

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment. “The Physical Security.

Organization 40

Organization Analysis Education Industry 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

MAY 10, 2017

It’s a strategy associations can learn from. Chipotle was a breakout success in the restaurant industry’s fast-casual space, but in 2015 the company was in full on crisis mode. In large part, Espey succeeded in bringing customers back to Chipotle , and last week he shared some of those strategies with MMCC attendees.

Denver 78

Denver United States Strategy Innovation 78