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Does Your Association Need a Mobile Learning Strategy?

Associations Now

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. With less than a month to go until 2016 (Wow, what happened to 2015?!), Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., Physical Security.

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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A.,

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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4 List of Predictions Impacting Associations & NonProfits

SCD Group

This is the time of the year that prognosticators love to tell us what is likely to happen in 2015. This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. 2015 will see the end of fractured programs and tactics.

eBook 40
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Video: THE Content Marketing Trend of 2014

Slice-Works

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. How can you used already existing content to promote that new guide, white paper or e-book? Video is a once and done deal.

Video 28