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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. Email Marketing Creates Background Noise.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Of course, sending emails isn’t the only headache that comes with email marketing. But the ground is still messy.

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In 2017, Take Control of Your Technology

Associations Now

In many ways, the notion of the “middle” has come to define association technology this year. Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks.

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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Association Brain Food Weekly: 6.2.17

Reid All About it

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. Event Tech Tribe Unite 2017 (New York). Event Tech Tribe Unite 2017 (Washington DC).

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Association Brain Food Weekly: 1.6.17

Reid All About it

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Association Brain Food Weekly: 1.6.17

Reid All About it

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.