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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. She says in her post, Your Members Feel Very Alone : “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Event Tech Trends: What We Learned & How to Evolve in 2019.

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Association Brain Food Weekly: 12.15.17

Reid All About it

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. What if we didn’t have members? Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Having grown up with technology, they are extremely familiar with how to use it. If it’s the latter, it’s time to reshape your strategy.

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Daily Buzz: Keep Members’ Data Safe

Associations Now

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

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How one association is expanding member engagement using Nimble Communities

Nimble AMS

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. The American Ceramic Society (ACerS) began using Nimble AMS in 2018 to manage their association. ACerS quickly recognized the benefits of offering an online member community for the entire organization. Download now.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Your association probably already has a few planning calendars that revolve around the member, including marketing plans, social media schedules, or editorial calendars.

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