Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Tue 3/19 at 2 p.m.

DC 150

DC Denver Washington Sacramento 150

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? But what you may actually have is a multichannel strategy.

Marketing 92

Marketing Member Engagement Strategy Report 92

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. getting PPE in the hands of members), and community engagement.

Metro 83

Metro Boston New York Member Engagement 83

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JUNE 19, 2020

Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register.

Video 221

Video Conference Revenue Industry 221

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. – Game-Changing Trends from the 2019 ASAE Annual Meeting.

Columbus 39

Columbus North Carolina LMS millennials 39

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. In one word, CONTENT.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

FEBRUARY 4, 2022

Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). Take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetize your conference content. CEO Update LIVE: Recruiting. Host: Fridays@4.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. The 4 C’s of Engagement: Capture, Customize, Curate & Communicate. Leading Member Engagement from the Outside-In. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. But most will agree that recruitment and retention feels tougher now than ever before. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Pat on head. Take note! (

Chicago 174

Chicago DC Washington Software 174

Associations Now

AUGUST 13, 2019

At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement. From the very start of the 2019 ASAE Annual Meeting & Exposition in Columbus this week, association executives were challenged to rethink how they engage with members.

Project 93

Project Columbus Social Media Proposal 93

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Marketing Trends to Watch for in 2019. Find out what trends should be on your radar for 2019. Creating a Killer Content Strategy. More info/register.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019?

DC 34

DC Washington Chicago LMS 34

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

JANUARY 8, 2021

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. More info/register (fee for MPI non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Fri 1/8 at 12 p.m. 1 CMP credit. 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370