ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

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Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. How to conquer communication debt aka email/message overwhelm. Community experts will be showcasing platforms and sharing their knowledge with the association market.

LMS 369

LMS Certificate America Committee 369

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

APRIL 23, 2014

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. Think it’s hard to deal with all the sensitivities of social media? The industry says they could have a chilling effect and lead to reporting headaches.

Guidelines 40

Guidelines Social Media Proposal America 40

Association Adviser

SEPTEMBER 19, 2013

Instagram boasts 150 million users and is one of the fastest growing social media platforms. It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

Communications 60

Communications Atlanta Discount Social Media 60

Reid All About it

JULY 2, 2021

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Creating your Content Stream—from Marketing to Sales to Programs. Community Case Studies.

Technology 370

Technology Strategy System Education 370

Reid All About it

FEBRUARY 3, 2017

“I was showing the America I knew and observed to others who might not have noticed.”. If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Host: ASAE.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

FEBRUARY 3, 2017

“I was showing the America I knew and observed to others who might not have noticed.”. If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Host: ASAE.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Marketing General Inc.

Social Media 100

Social Media Recruiting Recruitment Report 100

Associations Now

APRIL 16, 2015

. “Across the continent we are demonstrating how meetings build personal relationships, drive positive outcomes, and support strong communities,” said MMB Co-Chair Michael Dominguez, who is also senior vice president of corporate sales for MGM Resorts International. billion to the country’s GDP in 2012.

America 40

America Las Vegas United States New York City 40

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. – The Dangers of Disjointed Social: Social Media Masterclass. 1 CMP credit.

Raleigh 186

Raleigh DC Washington Social Media 186

SCD Group

AUGUST 7, 2012

Chicken, Bus, Holland America & Associations: How do you treat your members? Last month, our Holland America (@HALcruises) tour bus broke down while we were driving the Top of the World highway (TOTWH) from Chicken, ALaska, to Dawson City, Yukon Territory, Canada. Holland Americas emergency system took over. at 4:53 PM.

America 40

America Alaska Tips Content 40

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Well, it happened again, another week, another mention of TMG Media’s Engage blog.

Social Media 150

Social Media Content Marketing America 150

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Beth Kanter

MAY 12, 2016

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento. Last year, Give Local America raised $68.5 In Columbia, S.C.,

America 28

America South Carolina Pennsylvania Austin 28

SCD Group

AUGUST 21, 2012

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Tuesday, August 21, 2012. Good stuff. Good stuff.

Social Media 40

Social Media Dallas America Committee 40

YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 9) Unplugged: Got Social?

Social Media 150

Social Media millennials Recruiting Recruitment 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Associations Now

DECEMBER 19, 2018

CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message to a broader audience with the help of a goofy online video campaign starring a guy dressed as an annoying bug. A trade association’s marketing campaign about the need for pesticides in agriculture might do the trick.

California 65

California America Video Social Media 65

YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

DC 150

DC Washington Chicago Tips 150

Associations Now

APRIL 16, 2019

According to a 2018 new member engagement study [PDF] from Dynamic Benchmarking, LLC, and Kaiser Insights, LLC, association professionals said email was the top communications tool of choice to welcome members: 96 percent of respondents send at least one new-member email as soon as an individual clicks the join button.

Iowa 81

Iowa America Social Media Communications 81

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. 1 CAE credit.

Maryland 150

Maryland millennials Education America 150

Association Adviser

NOVEMBER 19, 2013

The vast majority of adult Americans—not just young people—use social networking sites. Serious networking and member communication can be accomplished, even on the platforms designed for fun and people-tracking. The photo-sharing app currently has 150 million users and is one of the fastest growing social media platforms.

Social Media 60

Social Media Communications America Technology 60

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

SCD Group

AUGUST 1, 2012

Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. Social media can be a great compliment to a live event with the proper promotion. During the session, five association marketing executives are sharing six tips each. Social Media & Internet have replaced 2 of top 3 r.

Tips 40

Tips Marketing Social Media Dallas 40

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 74

Houston Florida Nashville Library 74

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. You can find your local food bank on the Feeding America website. The farmers market had baby Brussels sprouts.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

JUNE 12, 2020

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! Identify signals in the market that can impact how you operate. A powerful way to communicate is through storytelling. Presenters: Dani Mackey, president, Dani Mackey Communications. 1 CAE credit.

Montana 243

Montana Leadership Tools Innovation 243

SCD Group

AUGUST 5, 2012

Integrated Marketing Tip shows value of adaptive sites. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. Does print still work for association marketing & Tune-up Your Association.

Tips 40

Tips Marketing Dallas Social Media 40

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Causeaholic. AMR Management Services.

Marketing 40

Marketing Columbus Ohio Tips 40

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Set up a “social media bar” during an annual meeting reception.

Tips 40

Tips Marketing Social Media Tools 40