Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Potential Analysis. (3).

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Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Executive education is another hot growth area.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Potential Analysis. (3).

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Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). younger members. (4). September 28, 2010 8:13 AM. Tony Rossell.

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Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. For example, if an association had an annual conference or trade show, what proportion of the members attended? teamwork.

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Membership Marketing

MAY 17, 2010

He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Awhile back, I reported these results from a membership analysis that we did. Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). younger members. (4).

Recruiting 40

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Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4).

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Marketing Recruiting Recruitment Survey 40