Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150

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Achieve

DECEMBER 19, 2017

Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Which social media platform is more likely to guide them to your donation page? Pages/screens per session: How many pages does it take for the prospective donor to get your online donation page.

Newsletter 52

Newsletter Analysis Report Strategy 52

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. white papers). OF COURSE my score went down. Some high level examples might include.

Course 70

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Associations Now

MARCH 15, 2016

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40

Slice-Works

JULY 24, 2014

White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. An analysis of your key communications assets (including website, social media and other communications. —A Use these CTA’s as templates for building other effective CTA campaigns. Think through which calls-to-action belong where.

Social Media 28

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. new markets. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Thanks for reading the Membership Marketing Blog this past year and best wishes for a happy, peaceful, and successful New Year.

Tools 40

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Potential Analysis. (3). Social Media. (5).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). . • 9.5% Blog Archive.

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Fundraising with Social Media. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). new markets. (1).

Marketing 40

Marketing Social Media Price Survey 40

SCD Group

AUGUST 6, 2012

In short, you need a content marketing channel plan that considers these seven factors: Situational analysis. Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes! Channel objectives. Personas addressed. Go Mobile!

Content 40

Content Tips Analysis America 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Potential Analysis. (3). Social Media. (5). Social Networking. (6). White Paper. (4).

Social Media 40

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Membership Marketing

JANUARY 19, 2012

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

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AMR Management Services

MARCH 29, 2011

A video or a white paper? A website or social media? Gait and Clinical Movement Analysis Society. Are we picking the best medium to tell our story? Should we be publishing a print magazine or an e-newsletter? A webinar or a face-to-face meeting? Hint: all of these answers are valid, depending on your association.).

Library 64

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). teamwork.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Twitter Updates. follow me on Twitter. Blog Archive. ▼ 2012. (18). ► July. (1). ► June. (3). ► May. (1).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 26, 2012

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading.

Marketing 40

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Tony Rossell. at Thursday, December 09, 2010. Newer Post.

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Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. The Correlation of Social Media Usage and Membersh. Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). April 28, 2010 5:32 AM. Tony Rossell. Post a Comment.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 12, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

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Association Adviser

OCTOBER 13, 2016

Creative packaging of that analysis and effective, multi-channel delivery of that [insight] is attractive to sponsors,” she added. If you’re talking about white papers like the ones we have on our website and digital publications, the operative phrase is ‘white.’ Executive education is another hot growth area.

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Membership Marketing

DECEMBER 13, 2010

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

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Membership Marketing

OCTOBER 20, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? Potential Analysis. (3). Social Media. (5).

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Membership Marketing

JUNE 20, 2012

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

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Membership Marketing

JULY 26, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Marketing 40

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Membership Marketing

JULY 5, 2011

Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). White Paper. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Dues Revenue. (1). Non-Profit. (6). Online Marketing. (6). Participation in Groups. (1). price testing. (5). promotion. (1).

Report 40

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