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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Marketing Technology Demo Day Tasked with finding the right marketing technology systems for your organization? Event sponsorships. Social fitness. Americans aren’t hanging out anymore.

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The Trick to Innovating with Gen Y

YourMembership

Technology. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer.

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For One Planner, Innovation Means Thinking Like Attendees

Associations Now

Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. We also used technology and storytelling in new ways this year.

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Association Brain Food Weekly: 1.26.18

Reid All About it

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Attracting millennial/young professional supporters.

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10 Traits of an Innovation Mindset for Your Association

.orgCommunity

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

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Association Brain Food Weekly: 10.28.16

Reid All About it

I wade through a lot of self-improvement crap out there and only occasionally find a good nugget, like this article by Benjamin P. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. Jonathan Murray, chief technology officer, DPrism.

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The Technological Divide: Leap or Fall?

Association Adviser

Countless theories, articles and study courses have been devoted to analyzing and understanding these dynamics. Gen Y or Millennials. In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. Tom Hubler. Marketers and demographers have defined these issues. Baby Boomers.