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Association Brain Food Weekly: 3.19.21

Reid All About it

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

LMS 370
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Association Brain Food Weekly: 1.10.20

Reid All About it

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243
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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261
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Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! CAE credit.

LMS 186
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Association Brain Food Weekly: 10.9.20

Reid All About it

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CAE credit.

Utah 370
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Association Brain Food Weekly: 12.18.20

Reid All About it

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. This is one of the most useful articles I’ve read on the topic. I love German Christmas markets. No, not too good to be true. COVID perspective. Virtual event risks.

Video 221
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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management.