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How to optimize member marketing with AI

Nimble AMS

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.

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Learn the difference between Association Management and Membership Management Software

Membersuite

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. These three critical functions make an enormous difference.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Not your grandma’s non-dues revenue Embarking on a new non-dues revenue program can be a daunting prospect for associations. Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments.

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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Managers, check in with your people! Marketing to younger generations. Membership trends.

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5 Ways to Use Learning Management Software to Engage Members

NXUnite

Integration: Many LMS platforms integrate seamlessly with other association management software and content creation tools, streamlining administrative tasks and ensuring a cohesive member experience. Offer certification programs. Provide an exclusive resource library.

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