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Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. Six years after I wrote the words above, strategic plans endure as staple items in the world of association management.

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Introducing the Association Chat Knowledge Hub

AssociationChat

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. The Top 6 Reasons to Join an Association. Transformation is Coming in the Association Management System (AMS) Market. Thinking About a New Association Management System? Curious about the type of content available?

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.

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10 Overlooked Tactics for Growing Association Membership

Aptify

So, what strategies guide your plan for recruiting these new members? How to create a membership recruitment strategy. Creating a fresh membership acquisition strategy gives you a way to move forward with intentionality. Here are some ideas to keep in mind when creating your membership recruitment strategy.

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Association Brain Food Weekly: 6.7.19

Reid All About it

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? Wes Trochlil explains why you should meet with your association management system partner at least once a year. Presenter: Scott Oser, president, Scott Oser Associates, Inc.

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Association Brain Food Weekly: 2.9.18

Reid All About it

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Here’s the list of free professional development events for the association community scheduled for next week. 1 CAE credit.

DC 150
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. Source: 2017 Association Communications Benchmarking Survey. More budget allows you to get creative and explore more with what the marketing plan can look like. to bring in new members.

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